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Lendava Skin
Headquarters: Miami, FL
E-commerce: lendavaskin.com
Social Media: Instagram

What: A skin-care brand founded by an engineer who set out to streamline beauty routines with refillable packaging and high-performance ingredients.

Price Range: $16-$300

Founder: Priscila Fadul

Origin Story: Lendava Skin was founded by Priscila Fadul, a Latinx engineer with a degree in Advanced Cosmetic Science, whose family has more than 50 years of experience in the beauty space. While immersed in the industry and top designer brands through brand trainings, trade shows, laboratory visits and product development, Fadul became frustrated with the excessive number of steps that brands encourage customers to use, conflicting information about how skin care works, trendy ingredients and a culture of “nonstop novelty.”

Fadul was inspired to start Lendava by drawing on her training as an engineer, seeking efficiency in every aspect of a business. Lendava focuses on long-term skin health by utilizing the proven ingredients necessary for skin function, without the excessive steps. As Fadul often says, “when you have the right formula, achieving a healthy complexion doesn’t have to be complicated.”

Stockists: Basquet, Wairua Beauty

Hero Products: Good Morning Face Cream ($92), Good Night Face Cream ($102), Body Care ($62)

How to get in contact: hello@lendavaskin.com

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