Saks Global has appointed Emily Nahas senior vice president of e-commerce, a broad role in which she will oversee saks.com, neimanmarcus.com and bergdorfgoodman.com, as well as Saks on Amazon.

The luxury retailer indicated that Nahas will lead efforts to drive “sustainable growth across Saks Global’s e-commerce platforms” and also lead the digital experience team “to ensure a seamless and highly personalized shopping experience on our e-commerce platforms.”

Her first day in her new job will be Sept. 8. Nahas will report to Emily Essner, president and chief commercial officer, and sit on the commercial leadership team.

Nahas joins the company from Cole Haan, where she has served as senior vice president of e-commerce since February 2023. Previously, she held prior roles at Saks Fifth Avenue, where she served in a number of e-commerce positions with increasing responsibility; at Gilt, where she spent several years as a merchant, and at Neiman Marcus, where she served as a buyer in the early part of her career. 
 
“The digital experience we offer our customers across our Saks Global portfolio of brands continues to be a top priority as it drives one third of our revenue,” Essner said in a statement Wednesday. From all of its operations, Saks Global generates about $9 billion in annual revenue. For the first quarter of this year, the luxury retailer generated $1.6 billion in sales.

“Our three luxury e-commerce sites and our apps are visited 700 million times each year by highly engaged visitors and serve as a top channel for attracting new customers,” Essner added.

Nahas’ appointment is the second big executive change at Saks Global in about a month, since Brandy Richardson was named chief financial officer, a crucial role in light of the luxury retailer’s recent financial pivots and efforts to assure creditors and vendors that it’s now on firmer financial footing.

Essner credited Nahas with “deep expertise in digital strategy that will accelerate our transformation and strengthen our position as the largest multibrand luxury retailer in the world. This appointment underscores our commitment to advancing our e-commerce capabilities, expanding our reach, and delivering a best-in-class, personalized experience for every customer in support of our vision, ‘The Art of You.’ I’m excited to welcome her back to the organization and am confident her skillset will be instrumental as we redefine luxury retail.”
 
“I am honored to join Saks Global at such an exciting, pivotal moment,” Nahas said in her statement. “The company has always stood for innovation and leadership in luxury retail, and I am excited to build on that legacy by advancing our e-commerce strategy and elevating our digital experiences. I look forward to working alongside Emily and the commercial team to continue to deliver personalized experiences for customers across Saks Global’s luxury retail brands.”

Saks Global has been investing in AI for personalization online and recently launched a personalized Saks Fifth Avenue homepage. The company started pumping up its website during the pandemic when people were not shopping stores. Not long after, saks.com was spun off into a separate company, enabling it to raise money to invest in the business and possibly go public. However, with the acquisition of the Neiman Marcus Group last December, the Saks e-commerce and store operations were brought back together under the Saks Global corporate umbrella along with NMG and Saks Off 5th.

Nahas succeeds Cheryl Han, who held the title of chief digital officer and recently left the company.