Must Read: How Halting De Minimis Will Impact U.S. Retail, International Beauty Brands Suspend U.S. Shipping as De Minimis Ends


Photo: Na Bian/Bloomberg via Getty Images

These are the stories making headlines in fashion on Friday.

How halting de minimis will impact U.S. retail

On Friday, the Trump administration ended U.S. duty-free imports of packages worth less than $800, known as the de minimis exemption that has fueled a surge in shipments from global sellers to U.S. consumers. The tariffs make shipments to the U.S. from overseas retailers more expensive, unless the sellers absorb the tariff costs. The change has caused turmoil in postal services across the world, with Australia Post, Britain’s Royal Mail, Germany’s DHL, Japan Post, Korea Post and others pausing shipments to the U.S. It’s harder for small businesses to absorb tariffs, and some are planning to increase their prices to offset tariff costs. {Business of Fashion/paywalled}

International beauty brands suspend U.S. shipping as de minimis ends

As the U.S. eliminates the de minimis loophole, many international postal services are cutting off services to the country and international indie beauty brands are following suit. With the change, businesses could be charged $80 to $200 per parcel depending on the origin country’s tariff rate. Indie beauty brands in countries such as Canada and Australia have been sending emails to their customers and posting on social media warning them of delivery stoppage. Despite concerns about sales erosion as a result of the loophole closure, most businesses don’t expect to completely pull out of the U.S. {Beauty Independent/paywalled}

Former WWD Editor-in-Chief Michael Coady dies at 86

Michael Coady, former editor-in-chief of both WWD and W, and CEO of Fairchild Publications, died on Aug. 24. His passing was a result of natural causes at his home in Old Saybrook, CT. WWD‘s former editor-in-chief Ed Nardoza described Coady as “something of a contradiction. He was exhilarating to work for…and terrifying. A quick Irish temper and a fierce intelligence that contained more mischief than even the larger-than-life fashion industry could handle.” {WWD/paywalled}

Nike collaborates with Susan Fang

Nike tapped Canadian and Chinese emerging designer Susan Fang for its latest collaboration. The footwear company has supplied shoes for Fang’s runway shows since 2023, but this collaboration marks the designer’s first official range created in collaboration. Billed as a “women’s artist collection,” the designs are inspired by a dive and include a Dunk model with jacquard uppers and embroidered florals, a V2K iteration with screen-printed ripple details, as well as sport bras, jackets, shorts, T-shirts, socks and bags. The Susan Fang x Nike collection will launch on Sept. 12 globally, and at select offline stores across China. {WWD/paywalled}

Roc Nation and FIT launch student design competition

Jay-Z’s Roc Nation and the Fashion Institute of Technology (FIT) are partnering on a student design competition. Beginning on Friday for the Fall 2025 semester, FIT students will be invited to design clothing capsules for the chance to win a $20,000 prize. The winning student will have their concept developed into a Roc Nation 2026 limited-edition collection. The first round of students’ designs must be submitted by Oct. 13 at 11:59 p.m. ET. The top five students will be selected to produce new designs (a hoodie, sweatshirt, pants, hat and an accessory), and will present their concept to Roc Nation’s judging committee in December. The winner will be announced in January 2026. {Fashionista inbox}

How brands can lean into millennial cringe

Millennial cringe, or Gen Z’s term for the raw earnestness of the late 2000s and early 2010s, is seeping back into pop culture. Gen Z is hyper aware of its online presence to avoid seeming “cringey,” and brands responded by shifting their tone to be irreverent or satirical, rather than emotional and real. But now, consumers are looking for more emotional resonance from brands, and embracing millennial cringe may be the answer. Crocs has successfully leaned into its awkwardness, while Taylor Swift represents an unapologetically millennial celebrity with her emotional lyrics and millennial cringe tropes (see: pumpkin spice lattes) that have helped make her a billionaire. {Vogue Business/paywalled}

Ulta raises 2025 outlook

Ulta Beauty reported its second quarter fiscal 2025 results on Thursday, which showed net sales increased by 9.3% to $2.8 billion compared to $2.6 billion in the prior year quarter. The beauty retailer also saw 6.7% comparable sales growth. This rise in sales is primarily due to increased comparable sales, acquiring Space NK and new store contribution, according to Ulta’s earnings report. The company is raising its fiscal 2025 outlook to now estimate between $12 billion and $12.1 billion in net sales compared to its previous estimation of $11.5 billion to $11.7 billion. {Ulta}

Fashionista’s audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media followers. Want to know how to reach them? Learn more.



#Read #Halting #Minimis #Impact #U.S #Retail #International #Beauty #Brands #Suspend #U.S #Shipping #Minimis #Ends

Related Posts

Inside Roll Recovery’s Entry Into Footwear for Runners

Tools in a runner’s recovery arsenal may include a foam roller, compression boots or a massage gun. Roll Recovery — a Boulder, Colo.-based company that makes those very items, as…

Kim Kardashian—in Margiela Couture—Steals the Show at the DVF Awards in Venice

A fierce leader of the Uitoto people in Colombia, Fany Kuiru Castro is a tireless advocate for Indigenous and environmental rights. She directed the Moniyamena Project, empowering displaced Indigenous women,…

Leave a Reply

Your email address will not be published. Required fields are marked *