Calvin Klein has introduced its fall 2025 campaign, featuring acclaimed English soccer player Trent Alexander-Arnold, which focuses on the brand’s latest underwear and denim releases.

The campaign, launched on Wednesday, features visuals directed by Gordon von Steiner, presenting Alexander-Arnold in various urban and sports-inspired settings, which highlight Calvin Klein’s approach to merging athletic energy with everyday style. The shoot, which took place in Madrid, is notable for Alexander-Arnold’s connection to the city, adding a personal element to the campaign’s narrative.

“Stepping into Calvin Klein’s iconic underwear and denim for this campaign really got me in a powerful, confident state of mind. Reuniting with the team on this shoot was an unforgettable experience, made even more special by the fact that we got to shoot in Madrid, which means a lot to me. It made the whole experience even more personal and fun,” Alexander-Arnold said via statement.

This collection introduces updated versions of the brand’s classic pieces. Underwear options feature new seamless technology, including the Infinity Bond waistband, designed to improve comfort and mobility. Icon Cotton Stretch, Intense Power and Microfiber Stretch lines incorporate these advancements, positioning the products as functional staples for both sport and leisure.

The updated denim selection revisits the 90s Straight Jean, now crafted in vintage and deep indigo washes. These jeans are paired with pieces like the Relaxed Denim Jacket and Wool Blend Overcoat for a coordinated appearance, as well as the Padded Harrington Jacket for versatility in colder weather. The styling signals Calvin Klein’s intention to offer adaptable, seasonally relevant options for its audience.

The campaign rollout includes content on Calvin Klein’s digital and social channels, aiming to reach a wide audience with its blend of sport and style, anchored by Alexander-Arnold’s profile. The fall 2025 underwear and denim are currently available for purchase on calvinklein.com.

In August, Calvin Klein also released a fall campaign starring K-pop star Mingyu and introducing a new logo.