The ongoing convergence of fashion and hospitality has perhaps reached its pinnacle with the debut of Kith Ivy, a “full-service members wellness and padel club” in New York City’s West Village that’s also a “full luxury lifestyle apparel and accessory brand.” Set to officially open “later this fall,” the sprawling space comprises a pro shop, multiple dining areas, a fitness center, a spa designed in collaboration with Giorgio Armani, rooftop padel courts and — perhaps most importantly — the only Erewhon tonic bar outside of Los Angeles.

That’s right: New Yorkers will soon get to experience the privilege of spending $20 on a strawberry smoothie named after a lip balm — something we Angelenos have for too long taken for granted. Memberships at Kith Ivy will reportedly cost upwards of $36,000 and are “extremely limited,” per the brand, but Kith and Erewhon are graciously making the tonic bar’s smoothies and juices accessible to non-members (within a certain radius) via Postmates and Uber Eats.

Beyond the headline-making Erewhon news, the space looks stunning (see imagery below) and meticulously designed. It was clearly a massive investment for the luxury retailer.

“Kith Ivy signifies two very important moments for the brand,” said Kith Founder and Creative Director Ronnie Fieg in a statement. “Firstly, the Kith Ivy club in New York is our most holistic entry into hospitality, expanding outside of dining into true lifestyle services, sport and wellness, and product. In parallel and equally importantly, Kith Ivy is a new brand for us focused on the aesthetic coalescing around the sport of padel. I saw it as an intriguing opportunity to help define what a relatively newly adopted sport could look like.”

Padel, for those who don’t know (I didn’t) is yet another trendy paddle-based sport played in an enclosed glass court and described as a mix of tennis and squash. Presumably, New Yorkers are about to start hearing a lot more about about it. So keep your eyes peeled for packs of trust-funded Manhattanites roaming downtown with their Kith-branded padel gear and colorful Erewhon smoothies.

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