Eveningwear Brand Starlit Offers Modern Takes on Old Hollywood Glamour


Five years ago, Los Angeles-based designer Summer Starlit Prim sought to turn her passion of collecting vintage fashions into a new brand: Starlit. Since its inception, with the debut collection releasing this year, the label has been growing its offering of modern, sexy eveningwear that channels Old Hollywood glamour.

“I’m such an avid vintage clothing collector, and have been ever since I was in middle school. I was always fascinated with Grace Kelly, Audrey Hepburn — those era’s icons,” the founder and creative director told WWD. Although she initially went to school for interior design, Starlit Prim’s sights shifted to fashion thanks to her sizable wardrobe of vintage pieces. “I wanted to utilize and share the styles with everyone.”

Summer Starlit Prim

Summer Starlit Prim

Courtesy of Starlit

Starlit Prim counts her own vintage-guided wardrobe and personal style, and the starlets of the ’20s to ’70s as the main inspirations for the brand’s aesthetic.

For her latest collection, Starlit Prim homed in the ’20s New York Prohibition era, describing her glammed-up dresses and sets as dark and sexy, with sultry yet elegant Italian fabrications. Highlights of the lineup include a great drop-waist gown with feather-emblazoned skirt (in monochrome black or white); a good amount of sexy black numbers in lace or sequins; strapless hand-crocheted dresses, and flapper-inspired frocks, to name a few.

A white crochet look from Starlit.

A look from Starlit.

Courtesy of Starlit

Each season, Starlit Prim is able to transport her clients to previous eras, without her designs feeling dated or like costumes, further seen through previous collections of Marilyn Monroe- and Grace Kelly-inspired gowns and matching sets. Starlit Prim hinted that her upcoming collection will channel the glamour of Monaco in the ’50s — perfect for her target customer of women who understand and love a timeless vintage occasion look and want to feel modern, but not overtly trendy.

The brand, priced $700 to $10,000, currently retails on its e-commerce platform and with retail partners including Antonia, Russo Capri and Silvia Bini in Italy; Two Minds in New York City; H. Lorenzo in Los Angeles, and at Saint-Tropez’s Hotel Tahiti Beach boutique.

Looking ahead, the brand has a private New York Fashion Week showcase and private cocktail during Paris Fashion Week in the works, and has its sights set on future pop-up shops and new collection releases that follow Starlit Prim’s vintage-loving ethos.

A black minidress look from Starlit

A look from Starlit.

Courtesy of Starlit



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