“Did someone say Pucci?” Naomi Campbell sings, grooving to a disco throb and delivering the line like Deee-Lite’s Lady Miss Kier might.

The British supermodel brought her A-game to the fall campaign shoot, throwing her hands up in the air and letting her hair fly as the club lights pulsed and strobes flickered around her.

“She was in a super great mood, super joyful and was giving a lot,” said Camille Miceli, Pucci’s artistic director, who goes back a long way with Campbell. “I think she perfectly embodies this collection, because there is a glamorous, diva feeling to it…a very Studio 54 kind of vibe.”

The campaign breaks Thursday in tandem with the retail drop of the Passepartout collection for fall 2025, strong on Lurex jersey dresses and sweaters with a labyrinth motif that gives an animal-print vibe.

The campaign was photographed and filmed by Oliver Hadlee Pearch with an original track that also has Campbell spelling out the famous Italian brand.

Miceli was an intern at Azzedine Alaïa when she first met Campbell, who would ultimately introduce her to Marc Jacobs. The American designer brought Miceli on board with him at Louis Vuitton, eventually handing her the design reins for fashion jewelry.

“She’s part of my life, and she’s someone very faithful and very generous,” Miceli enthused. “As you know, she’s someone that loves to connect people, that’s why I love to call her NC Connect.”

During Milan Fashion Week in September, Pucci is plotting an immersive experience with the Passepartout collection, and the lively campaign, which should give visitors the feeling of dancing with Naomi, according to Miceli.

In her view, glamour is a welcome antidote at a time of so much uncertainty. “We do fashion to make people dream and I think that Naomi a personality who can do that,” Miceli said.

“She’s a fashion lover, and she really liked the clothes. In fact, she went away with some of the pieces,” she added. “I was kind of sure that she was going to be perfect for the campaign.”

Meanwhile, the collection’s name has a double meaning, the French term roughly translating as “all-access pass,” connoting that the Pucci woman gets into every gallery and club. “The feeling that anything is possible,” Miceli explained.

Passepartout is also a wink at a long-running Italian television series in the early 2000s hosted by art historian Philippe Daverio, which made discovering and decrypting art very entertaining.

The music-focused campaign is hardly a stretch for Campbell, who is starting to earn a name for herself as a DJ. Indeed, after walking in Pucci’s spring 2025 show at La Cervara, a former abbey on the coastal road to Portofino, the model asked Miceli if she could DJ.

“I said, ‘Of course,’” Miceli said. “She’s very much into this mood of DJ, clubbing.”