With Agency Spotlight, we’re featuring the independent PR and marketing agencies that Fashionista loves to work with. Meet the hardworking professionals behind them and discover what it really takes to make it in fashion publicity.

Anthony Brooks is an honoree of PR Net’s 2025 Next Gen Awards, a true tastemaker and a coveted contact for most fashion industry professionals — and it’s been just four years since he founded his own agency. 

The Connecticut native studied PR and advertising at The City University of New York; his career began with an internship-turned-assistant role at PR Consulting. From there, Brooks migrated to Los Angeles for an in-house role with Fear of God, before returning to NYC to pursue his freelance career, leveraging connections from his prior roles. At the end of 2021, he launched Anthony Brooks Consulting with a roster of five brands, obtained a business LLC and “the rest is history,” Brooks tells Fashionista.

“I have never owned a business before, but my past PR roles taught me an incredible amount about the job itself,” he notes. Brooks quickly made a name for himself with his own firm, garnering attention for his intimate business relationships with clients. “A publicist-to-client relationship is very personal, and I believe what’s catapulted ABC into a strong standing is that I genuinely connect with and understand all of my clients. I love being able to be a voice of support for and to them. I’m honored by the trust they put in me to help support how they showcase their work to the industry, as it can be very vulnerable.”

ABC’s current fashion and accessories clients notably include Heron Preston, Jane Wade, Vettese, Pipenco, Grace Gui and Miansai, to name a few. “An advantage of working with a smaller PR agency is that, when done right, it’s basically an extension of the client’s internal team,” says Brooks. “PR has drastically changed since I started, which is not that long ago, but I am able to adapt while still staying true to our company vision.”

He also understands why some may see a small firm as a disadvantage. “When there’s large events such as runway shows, the actual team is smaller than a larger company,” says Brooks. But that proved to be a non-issue when Brooks worked with five brands for New York Fashion Week’s Fall 2025 season, overseeing four runway shows and one presentation, the most the agency has managed at once. “It was a huge success. It felt like a solidifying moment,” says Brooks.

The founder attributes his success to a strong eye and trusting his personal taste. “I have built a reputation for the overall aesthetic of my agency, from the clients we represent to how we conduct ourselves in the industry. I like that, by owning my own agency, I am able to decide, for the most part, who is within my working community and network.”

Though Brooks has bootstrapped his agency from the ground up with no outside investments, he knows he couldn’t have done it without his employees: “I have been blessed with the most incredible assistants in my career, past and present.”

For advice to others, Brooks underscores the importance of real connections, as well as staying up to date with industry news: “PR is more than just sitting behind a screen sending emails, it’s important to connect with people in real life. If you lack the ability to genuinely connect with others, the threshold for how far you can go in this career will be met quickly. Also, keep up to date with the industry as a whole, read articles whether that be traditional websites or via social media, as long as they are credible sources.”

Beyond that, “Trust your instincts and judgement when it comes to the opportunities you feel are right for you.”

As for the future, Brooks hopes to expand the agency outside of the U.S. Other than that, he’s content with where things are. “The goal is to be timeless, not just of the moment.” 

Interested in working with ABC? Contact Anthony at anthony@abrooksconsulting.com. 

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