These are the stories making headlines in fashion on Friday.

Giorgio Armani’s legacy of building quiet luxury

Giorgio Armani, who died on Thursday at 91, is the father of quiet luxury, thanks to his affection for beige and neutral tones as well as his iconic suits. Celebrity styling was also Armani’s invention, and stars from Cate Blanchett to Adrien Brody to Leonardo DiCaprio frequently sport his designs. Armani became a blockbuster name when he outfitted Richard Gere in “American Gigolo,” but he truly hit his stride in the ’90s as his signature slouchy suits enchanted stars. “Many designers who copy the Armani vibe today […] miss his essential humor and that quest for the humble, the simple,” The Washington Post‘s Rachel Tashjian writes. {The Washington Post/paywalled}

Miu Miu Beauty names U.S. brand ambassadors

Miu Miu Beauty named Paloma Elsesser, Coco Gauff and Chloë Sevigny as its U.S. brand ambassadors. The U.S. ambassadors join the global face of the fragrance, English actor Emma Corrin. Miutine, a strawberry and vanilla-scented eau de parfum, is the brand’s first fragrance launch under licensee L’Oréal. Elsesser, Gauff and Sevigny all star in the Petra Collins-lensed digital project promoting the fragrance launch. {WWD/paywalled}

Gap hires industry heavyweights for its beauty lines

Gap has reportedly hired John Demsey, previously of the Estée Lauder Companies, for its upcoming cosmetics, fragrance and skin-care lines. Demsey is reportedly working with the company in a strategic consulting role. Gap, Old Navy and Banana Republic announced on Thursday they would debut a curated assortment of beauty and personal care products in stores. Maesa has been tapped to produce the Old Navy assortment, taking the existing license over from True Fragrance. {Business of Fashion/paywalled}

FIT honors Olivier Rousteing

The Couture Council of The Museum at FIT honored Balmain Creative Director Olivier Rousteing with its 2025 Couture Council Award for Artistry of Fashion during its annual fundraising luncheon at Lincoln Center in New York City. The award was presented by actor and singer Jeremy Pope. Presented by Bloomingdale’s, the event raised funds for The Museum at FIT, with proceeds going toward developing the museum’s exhibitions, programming and symposia. {Fashionista inbox}

How the U.S. Open scored its most fashionable year yet

Boosted by a rise in tennis popularity and its scheduling in the weeks ahead of New York Fashion Week, this year’s U.S. Open has seen a flood of fashion industry involvement from brands like Ralph Lauren, Khaite, Pucci and 3.1 Phillip Lim. Lacoste, which has been the official sponsor of Roland Garros since 1971, rolled out its biggest marketing push at the Open yet in an effort to strengthen its market share with American consumers. Tiffany & Co., which creates the tournament trophies, has a pop-up on the U.S. Open grounds for the third year in a row, while Miu Miu and Thom Browne dressed WAGs like Morgan Riddle, Paige Lorenze and Ayan Broomfield. {Vogue Business/paywalled}

Alessandro Michele-era Valentino struggles to turn around sales

After exiting Gucci, Alessandro Michele was recruited to Valentino in 2024 by Jacopo Venturini to restore the Roman house. However, Michele’s tenure has been rockier than expected, as marketing to consumers has been more challenging than ever. Riccardo Bellini, the newly appointed CEO of Valentino, has been entrusted with making the business appealing to Kering so that the conglomerate decides to complete a full acquisition of the brand by the end of 2028. The future likely depends on how Bellini and Michele get along, and if the former can figure out how to merchandise the latter’s work more effectively, Puck’s Lauren Sherman writes. {Puck/paywalled}

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