LONDON – Julia Roberts is the debut cover star of 72 Magazine, a quarterly print publication and digital platform meant to be the cornerstone of Edward Enninful’s latest venture, EE72.

The official reveal is set for later today, with the magazine set to land on newsstands in major cities worldwide on Friday, Sept. 12.

The cover was photographed in London by Craig McDean and styled by Elizabeth Stewart, with Roberts wearing a black Phoebe Philo shirt and blazer, and chunky gold and diamond jewelry by Tiffany & Co.

Enninful, co-founder and chief creative officer of EE72, said launching the magazine with Roberts “was a strategic decision that signals exactly what we’re building, a media company that champions established icons alongside emerging voices.”

Choosing Roberts, he added, “is emblematic of our mission: celebrating those who’ve shaped our creative industries while elevating the next generation of talent whose stories deserve to be told on a global stage.”

He described the 57-year-old actress, whose role as a Yale professor in the new Luca Guadagnino film “After the Hunt” has won critics’ praise, as having “a unique ability to connect with audiences across generations and cultures.”

Inside the magazine, there’s an interview with Roberts by George Clooney, her co-star in films including “Ocean’s Eleven,” “Ocean’s Twelve” and “Confessions of a Dangerous Mind.” A mix of fashion figures, celebrities and cultural figures feature, too, including Jonathan Anderson, Stella McCartney, Marc Jacobs, Gwyneth Paltrow, Oprah Winfrey and the American painter Amy Sherald.

Enninful said the new title aims to converge “global fashion, beauty, luxury and culture,” and added that editorial director Sarah Harris will collaborate closely with Simone Oliver. Oliver is head of content for EE72, the media and entertainment company Enninful unveiled in February.

To mark the global launch, Edward and Akua Enninful, his sister and co-founder, will host an international series of events every Friday during the fashion week season, starting with New York on Friday, Sept. 12.

The New York event will be hosted at the Four Seasons Hotel New York Downtown in partnership with Google Shopping and Moncler, while the London event will be held at Soho Mews House with Levi’s.

Enninful will also be signing limited-edition hardback copies of 72 Magazine in New York City and London.