He’s back.

Andy Hilfiger, the brother of Tommy Hilfiger, along with his wife Kim, is relaunching his Andrew Charles collection of men’s apparel with an event on the eve of New York Fashion Week.

In 2011, Andy Hilfiger launched a men’s and women’s contemporary collection under that name with Aerosmith frontman Steven Tyler as its face. It was sold exclusively in the Impulse departments at Macy’s and Tyler appeared in ads and at in-store events for the sportswear collection.

When the contract ended after a year, Hilfiger continued to produce a version of the line in Europe and also expanded into a licensing deal for home. But in recent years Andrew Charles has been limited to a jewelry line that is sold online at Macy’s, he said.

That will change on Wednesday when Hilfiger reintroduces apparel during what he said will be a star-studded evening at The Cutting Room in New York. The collection will consist of around 20 styles with a distinct rock ‘n’ roll aesthetic. “I always wanted to put out a line that defined rock ‘n’ roll in fashion,” he said. “And the first one wasn’t that.”

The assortment will include flared jeans emblazoned with stars, a former hallmark of the line; leopard print jackets; blazers; sweaters; T-shirts; hoodies, and button-downs. Prices will range from $59 for T-shirts and $150 for hoodies to $175 to $295 for jeans and up to $325 for jackets.

“This is an incredible moment for me, both personally and professionally,” Hilfiger said. “Andrew Charles has always been about merging music and style, and I can’t think of a better place to showcase that energy than NYFW.”

For this iteration of the brand, the Hilfigers are working with Teddy Sadaka of Apparel Production, who will serve as the core licensee and production partner of the collection.

Andrew Charles will debut online as well as at the Underground Fashion Outlet, the Hilfigers’ vintage-focused specialty store in Roscoe, N.Y.

Although the launch collection is targeted to men, many of the pieces are dual gender and the plan is to introduce a women’s-specific collection next spring, Hilfiger said.

For the event on Wednesday, he said Steve Conte, the former lead singer of the New York Dolls, will perform and other celebrities are expected to attend.