Coco Schiffer Preps for New York Fashion Week With Cozy Socks and Pillbox Hats


What’s the opposite of gatekeeping? Welcome to “Payment Processing,” in which we ask stylish, generally cool people who’ve tried it all about their favorite fashion and beauty buys.

New York Fashion Week begins in just a matter of days, but the fashion community has been deep in preparation mode for weeks, if not months. Coco Schiffer, a New York-based stylist and content creator, is no stranger to the hustle and bustle that comes with organizing street style photography-worthy outfits, mapping out the chaotic calendar and squeezing as many events into the week as possible.

Formerly a talent manager in Los Angeles, Schiffer now has her own following (151,000 across Instagram and TikTok) to take care of. The 29-year-old’s account is known for fashionable-yet-wearable wardrobe inspiration; she can make a seemingly plain satin pencil skirt and black structured blazer look highly styled, yet somehow effortless.

Whether she’s making appearances at fashion parties or simply grabbing a coffee on the streets of Soho, Schiffer knows how to perfect a capital-L look without overcomplicating the process. As we head into the New York Fashion Week frenzy, we asked the influencer about everything she’s planning to wear and buy for a smooth, stress-free and stylish week. Read on.

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What’s a luxury beauty item you’re into?

Everything about this Dior bronzer is amazing. The packaging is chic, I can build the product, it lasts all day and night and it has a wide range of shades. 

How about a drugstore/mass-market beauty item?

You can’t go wrong with the CeraVe face wash. I used to struggle with my skin, but now this is the only product I trust. It’s a classic go-to product I use every night.

What’s a beauty staple that never leaves your bag during NYFW?

I always have my Anastasia Beverly Hills Brow Wiz pencil. It’s a staple in every makeup artist’s bag for a reason.

What’s an accessory you’re excited to style this season?

My specialty is capsule wardrobes, but accessories are where I experiment and play around with fun pieces. This skinny scarf from Etsy is my current favorite to style. It’s so versatile and is the perfect accent piece.

Coco Schiffer during New York Fashion Week’s Fall 2025 season.

Photo: Daniel Zuchnik/Getty Images

Any comfortable shoes that get you through NYFW? 

You will always find me styling my Prada pumps and Sam Edelman Kasey Ballet Flats. Both are super comfortable and I always find myself grabbing for them. They go with everything!

What’s a luxury fashion item you’re looking forward to styling this NYFW?

I’ve been loving my Nina Gordon Comb Necklace. Pendant necklaces are the moment and everyone is sporting their take on the accessory. You can wear it as a necklace, but I switch it around and wear it as a belt or bag charm too!

What’s an affordable fashion item you’re excited to wear this season?

Ankle socks from Intimissimi — enough said. They literally come with me everywhere. I wear them with sneakers, flats and heels. Everyone needs a pair in their wardrobe.

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What’s a NYFW wardrobe staple you love so much you’ve bought multiples?

My Gigi Burris hat collection is unmatched. I absolutely love Gigi and her craft. She’s the best in the game and I’m always sporting one of her pieces.

What’s the last product you purchased?

This Hunting Season necklace — it’s very me. I throw it on with a dress or a white tee and jeans, and it really elevates a look.

What’s the last item from a NYFW show that you were influenced to add to your closet?

I received this Fall 2025 TWP fringe cape from the brand and now it doesn’t leave my body. It’s comfortable and easy to throw on. You can lounge in it or dress it up!

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