Rosalía has officially joined the long list of celebrities who’ve starred in a Calvin Klein campaign.

The Grammy Award-winning Spanish singer and songwriter is the star of the brand’s fall 2025 campaign, photographed by Carlijn Jacobs. The images showcase Rosalía in new underwear styles that blend bold sensuality with surreal visual storytelling, which includes a python as the singer’s costar.

“Calvin Klein underwear has been a staple in my wardrobe for years. I love the brand and it’s an honor to be in the campaign,” Rosalía said via statement.

The campaign showcases the Icon Cotton Modal line, featuring a stitch-free Infinity Bond waistband and bonded hook-and-eye closures for a smoother fit and increased breathability. Rosalía also appears in new Heritage Cotton styles with a vintage-inspired waistband, as well as the Perfectly Fit bra and bikini designed for everyday comfort.

The content rollout began on Tuesday on Calvin Klein’s official social media channels. The fall 2025 women’s underwear collection is already available online at calvinklein.com.

Rosalía has previously been in campaigns for Skims, Acne Studios, MAC Cosmetics and Dior. In July, she was also announced as a new brand ambassador for New Balance. “My love for fashion and design has only grown over the years,” Rosalía said in a statement. “I’ve always been a fan of New Balance, and that’s why working with the brand is especially exciting for me. I love how New Balance has brought sport and culture closer together in recent years and I couldn’t be more excited and grateful to be an ambassador.”

This release follows Calvin Klein’s recent campaigns featuring athletes Jalen Green and Trent Alexander-Arnold, launched last week. Those campaigns showcased a fresh lineup focused on confidence and modern underwear silhouettes, capturing energy from rising stars in basketball and football.