PRECIOUS PORTRAITS: Capturing the essence of old-school portraiture, Stray Kids’ member I.N — clad in daywear and stacks of Damiani jewelry — fronts the brand’s latest ad campaign, alongside supermodel Mariacarla Boscono.

In sync with the Italian jeweler’s legacy of conscripting celebrities for its ad campaigns, the member of the K-pop band — who was named global brand ambassador of Damiani last May — follows in the footsteps of other leading stars, from Jessica Chastain and Brad Pitt to Sharon Stone and Jennifer Aniston.

Shot by Australian, but Paris-based photographer Stef Mitchell and with art direction by Christopher Simmonds, the campaign is a continuation of the concept of Italian timeless elegance first introduced with the previous ads fronted by Chastain.

The sophisticated portraits of I.N and Boscono are set against richly decorated Italian palazzos, with frescoes and paintings visible in the background.

The campaign will be released in two installments, the first of which, fronted by I.N, bows Thursday. The K-pop sensation is captured in a casual denim or pristine white shirt and tank top ensemble donning jewels from Damiani’s Belle Époque and Belle Époque Reel collections.

In addition to additional images fronted by I.N., the second installment, to debut later this season, will feature Boscono sporting other signature Damiani collections, including high-jewelry pieces. These include the rose gold and diamond Mimosa necklace with a pear-shaped morganite stone pendant, paired with matching earrings and a demure, black slipdress in one of the portraits.

Born in Busan, South Korea, in 2001, Yang Jeong-in, known as I.N, debuted as a vocalist with Stray Kids in 2018 with the EP “I Am Not.”

In the ambassador role for Damiani, I.N — who is also an ambassador for Bottega Veneta, as reported — joins Chastain, who was named a Damiani ambassador last year and appeared in the brand’s ad campaign.

The Stray Kids’ member is not the first formal male ambassador for Damiani, which has a long track record of linking with male celebrities. In 2022 the jewelry company named South Korean actor Son Suk-Ku an ambassador.

Stray Kids set a new milestone by becoming the first act in the history of the Billboard 200 to debut at number one with their first six charting albums. I.N has cowritten and co-composed the tracks “Hug Me” and “Hallucination.”

The storied Damiani high jewelry brand was founded in Valenza, Italy, in 1924 by Enrico Grassi Damiani and has gained praise from celebrities including Sharon Stone, Tilda Swinton, Sophia Loren, Gwyneth Paltrow, Isabella Rossellini and Jennifer Aniston, among others. The brand marked its centennial last year with a roving exhibition of one-of-a-kind pieces titled “Damiani 100 x 100 Italiani.”