Beauty’s sweetest-smelling category is getting a new player.

Enter Supersuite, a new fragrance-body-care hybrid brand from Monogram Capital-owned Tru Fragrance & Beauty, parent of Lake & Skye, Le Monde Gourmand, Undone Beauty, Yellowstone and Wrangler.

Supersuite’s debut assortment entails three eaux de parfum, the juices of which are also parlayed into three body scrubs. There are also three body mists, three body whips and a shave gel. They debut at Ulta Beauty on Sept. 21, and prices range from $20 to $49.

Fragrance, which is beauty’s hottest category, grew 6 percent in the prestige channel during the first half of 2025, according to Circana. Skin care, more challenged with a 1 percent dip, is seeing declines in facial skin care but growth in body, as reported.

Industry sources think Supersuite’s first year on the market will yield more than $20 million in retail sales.

“Our focus is on fragrance and on building community-first fragrance brands,” said Ann Somma, chief brand officer of Tru Fragrance & Beauty. “We have Le Monde Gourmand, Lake & Skye, and a portfolio of licenses and owned brands in the western space. Our focus has been on building brands that allow fragrance to meet the consumer where they are in their lifestyle journey.”

Somma thinks Supersuite’s sweet spot will be with women aged between 17 and 35 years old, who are “savvier than ever about fragrance,” she said. “She’s also a skin care expert. We felt we had the opportunity to bring our fragrance expertise together with our product innovation, and of course, aesthetic and visuals.”

The fine fragrances are anticipated to be the heroes — $49 make it a friendlier price point in that segment category. But Somma’s goal is to drive adoption of the entire range.

“There’s this shower layering element, so we think about the collection as being very comprehensive. The more you use together, the more incredible your experience is,” Somma said. “But in terms of innovation, we love the shower products because you might be used to a scented body wash. But this brings something more along the lines of facial skin care with incredible fragrance.”

The three scents were nosed by Givaudan perfumers. Caroline Sabas created Pear Skin, Adriana Medina did Gimmie Flowers and Christine Hassan handled Caramel Temptress.

Renell Medrano, the photographer and director, is the brand’s creative director. “My work is very woman-coded, and fragrance has always been a big part of being a woman for me. Growing up, my experiences with perfume were a core memory. I would go after school and spray myself with body mists and try lotions that I couldn’t always afford, so I knew if I were to work on fragrance, it would have to be attainable. I’ve gotten more compliments from these scents than from some of my prestige collection, so I knew we were getting it right,” Medrano said in a statement.

“We have Renell, and when we thought about bringing this brand together, we had these building blocks of a photographer and a filmmaker,” Somma said. “The visuals of the campaign are bringing that emotional piece to life.”

In addition to that, the brand is going big on the clinical testing behind the products, such as that the body whip hydrates skin for 72 hours and boosts skin barrier efficacy for 48 hours. “The other piece is the partnership with Ulta,” Somma said. “Ulta is attainable and approachable. They were so encouraging about us creating something that would invite the body care aisle to discover and play.”