Calvin Klein was the big winner in social engagement during the spring 2026 shows at New York Fashion Week thanks to X, according to ListenFirst, the social analytics firm.

Calvin Klein generated a 12.9 million engagement score, up 1,168 percent from last February’s fall 2025 show that debuted creative director Veronica Leoni’s collection for the brand. Calvin Klein’s score was more than three times the next highest brand, which was Michael Kors, with an engagement score of 4.2 million, up 83 percent from last season.

Engagement score is a measure of the conscious click-based actions — likes, reactions, shares and comments — taken either as a direct response to a brand’s owned social accounts or by way of organic conversation, including new fans and engagements across social media as well as conversation volume on Twitter. The rankings were conducted from Sept. 11 through Sept. 17 and included only those brands on the official NYFW calendar. The results are compared to the fall 2025 shows from Feb. 6 to Feb. 12.

Coming in third place was Tory Burch, with a score of 1.6 million, down 48 percent from last season. Cos ranked fourth with 845,939 in social engagement. Coming in fifth place was Off-White with a 180,524 engagement score, and sixth place was Coach with 156,105 engagement score, down 48 percent from last season. Seventh place went to Sandy Liang with 83,464 engagements, off 24 percent from last season.

Christian Siriano came in eighth place with a 76,666 engagement score, down 40 percent from last season. Coming in ninth place was Alexander Wang with 74,754 engagements, and in 10th place was Alexis Bittar, with a 66,343 engagement score, up 133 percent from last season.

Last season, Cos, Off-White and Alexander Wang didn’t have runway shows during NYFW so there are no comparative figures.

According to Michelle Hammond of ListenFirst, “Another fashion week has arrived this fall, marking the ongoing anticipation of how brands will raise the bar season after season. In today’s digital age, where technology demands rapid adaptation, legacy houses evolved through innovation, creativity and conversation. User-generated conversations have become a powerful driver of engagement, transforming audiences into active storytellers within narratives once controlled solely by the brands.

“Instagram emerged as the premier platform for storytelling, driving 47 percent of the industry’s total engagement and captivating users through dynamic video content and high-energy gallery posts (8 million engagements). This season demonstrated that fashion week’s influence lives beyond the runway, energized by digital conversations that extend its cultural footprint,” Hammond said.

In assessing Calvin Klein’s top performance, ListenFirst noted that the brand was propelled to the forefront through user conversation on X (formerly Twitter), where international talent-driven fan bases amplified visibility and contributed 15 percent of the total engagement score. Jung Kook, Calvin Klein’s global ambassador, fueled the surge via cinematic wide shots of his red-carpet debut to candid interviews, driving 4.4 million engagements across the brand’s top five video posts, ListenFirst said.

The brand’s talent roster also featured Lily Collins of “Emily in Paris,” Chris Briney of “The Summer I Turned Pretty” fame, Emily Ratajkowski, Rosalía, Britt Lower and Jalen Green, further amplifying the brand’s reach (33,000 engagements). Klein’s presentation by Leoni took place Sept. 12 at the Brand Foundation, and benefited from the combination of star-studded talent, engaged fan communities and an innovative presentation, according to ListenFirst.

This is the second consecutive season that Kors has secured the second place ranking after coming in first place for six seasons in a row. This season Kors embraced the growing trend of backstage interview-style content, sparking conversation and driving further engagement. Collaborating with models and backstage tour guide Alex Consani, Kors brought banter and behind-the-scenes charm to TikTok, where the interview drove 686,000 engagements, making it the brand’s top-performing content of the season. Another standout moment came from the second-highest performing post, a Facebook gallery featuring celebrity guests Gwyneth Paltrow, Leslie Bibb, Olivia Wilde and Kelsea Ballerini, among others at the runway show at Terminal Warehouse in New York’s Chelsea neighborhood. The celebrity arrivals amplified the brand’s social presence and drove 538,000 engagements.

Tory Burch, last season’s winner, secured third place in this season’s rankings. The designer’s show took place at One Hanson Place, the former Williamsburg Savings Bank in downtown Brooklyn. On the social front, TikTok remains Burch’s strongest channel, accounting for 90 percent of the brand’s top 10 posts during NYFW. The brand continued to prioritize on-camera interviews with internet personalities who have highly engaged followings. Enya Umanzor and Tefi Pessoa spoke to guests in the front row, while Liana Satenstein captured behind the scenes moments with models backstage. The diverse model lineup included Alex Consani and Loli Baha, whose interviews with Satenstein earned 464,000 engagements and 86,000 engagements, respectively. Another standout video came from Umanzor’s irreverent, rapid-fire questions about fashion “icks” and controversial men’s fashion choices, with 192,000 engagements, according to ListenFirst.

Extending its impact beyond TikTok, Burch’s Instagram collaborative post with Ratajkowski, who walked the runway, ranked sixth among their top-performing posts, driving 74,000 engagements and underscoring Burch’s influence across platforms. This is the fourth season the brand filmed teaser videos in the days before the show, with narrative-driven influencer content to amplify awareness and buzz. Creator Zoi Lerma was filmed “running late” to the show, rushing from the subway through the streets of New York in a series of looks from Burch’s fall 2025 collection.

Like Calvin Klein, Cos benefited from the power of user-generated conversation on Twitter, which accounted for 26 percent of its owned social score. Spotlighting Thai actor Zee Pruk ignited strong support from Southeast Asian fans, with content featuring the star earning 135,000 engagements across Instagram and Facebook.

Instagram emerged as Cos’ strongest platform, where high-profile talent amplified the brand’s visibility. The top-performing post was an IG Reel featuring Briney, which drove 234,000 engagements and accounted for 54 percent of Cos’ owned engagements. Reels dominated overall, making up 80 percent of the brand’s top 10 posts, including a slow-motion cameo from Rosie Huntington-Whiteley set against the cool-toned, minimalist wonderland of Greenpoint Terminal Warehouse, where the presentation took place and which garnered 6,000 engagements.

Off-White, which came in fifth place with 180,000 engagements, staged its show on the rooftop basketball court of New Design High School in the Lower East Side. The guest lineup included “Love Island” couple Nic Vansteenberghe and Olandria Carthen, Mary J. Blige, Paris Jackson, Joy Sunday, Hone Dijon and others. The lineup was spotlighted in an IG Gallery that became the brand’s top-performing post, driving 37,200 engagements.

Gallery posts were also important, making up 55 percent of its output. Static images of guest arrivals and portraits taken against the Off-White wall branding at the venue offered fans a behind-the-scenes glimpse into the presentation, ListenFirst said. “This mix of gallery content and Reels emphasized the brand’s ability to merge cultural influence with visual storytelling, showing Off-White’s continued strength in bridging fashion and community,” ListenFirst said.

While Ralph Lauren was not included in the rankings as the brand presented Sept. 10, the night before NYFW’s official start, the company saw notable success with an engagement score of 950,000. Staged at Ralph Lauren’s Madison Avenue headquarters, the show was supported by a diversified suite of content across platforms that extended the narrative of Lauren and his latest collection. Instagram dominated engagement (84 percent), fueled by guests like Winter, the K-pop star, Oprah Winfrey, Usher, and Priyanka Chopra Jonas, among others. The top engaging post featured a still image of Winter alongside chief executive officer Patrice Louvet, earning 52,000 engagements.