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Soft Rows
Headquarters: Los Angeles, CA
E-commerce: softrows.com
Social Media: Instagram / TikTok

What: A hair-care brand aiming to bring ease and softness to textured hair-care routines with its three-product line-up consisting of a styling foam, deep conditioning mask and hair lotion.

Price Range: $28-$36

Founder: Quani Burnett

Origin Story: Born from founder Quani Burnett’s journey toward softness and self-acceptance of her tightly-textured hair, Soft Rows is a love letter to the “rich and magical hair textures that have been left out and underserved in the beauty space.”

After years spent working for beauty brands like Briogeo, Youth To The People, Versed and Rhode, Burnett knew that true inclusion couldn’t just be a conversation, it needed to be a creation for herself and the communities she’s been committed to serving. Soft Rows aims to transform the feeling of caring for your hair from chore to self-care, and evolve hair routines that once felt difficult, into rituals with ease.

Hero Products: All Set Soft Touch Styling Foam ($28), Supreme Strength Moisture + Repair Deep Conditioning Mask ($36), Velvet Slip 3-in-1 Hair Lotion ($30)

How to get in contact: hey@softrows.com

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