LONDON — Gant is bringing American East Coast prep into the heart of Mayfair this fall, transforming the French restaurant Mister Nice into Gant House, a clubhouse-style takeover in celebration of the brand’s fall 2025 campaign.

The activation, which was launched during London Fashion Week, will through Oct. 15.

The menu reimagines American classics with a French twist, served on custom tableware that is stamped with Ivy League-inspired prints. Guests can also take home playful merch touches, from matchbooks to coasters designed for the occasion.

Customers who are in the mood for a different vibe can visit the bar just a room over, where an oak-paneled lounge adds to the atmosphere with low lighting, a retro soundtrack, tabletop games and a curated wine list. 

For the month of the activation, the public will be able to attend Friday night events at Gant House with a rotating program of music and art.

“We wanted to create more than a campaign showcase — we set out to build an immersive experience that captures the spirit of Gant,” said Fredrik Malm, executive vice president of global commercial, brand and product.

As well as the dining experience, Gant is hosting a pop-up at 20 Davies Street, which presents an edit of fall 2025 ready-to-wear and accessories, including the house’s signature shirting, blazers, cable-knit sweaters, outerwear and footwear.

“By bringing together dining, culture and style under one roof, and extending the experience with our Davies Street pop-up, we’re offering our community new ways to connect with the brand’s heritage while discovering its modern expression,” Malm said.