Gwyneth Paltrow brought loud luxury to Milan Fashion Week, arriving at Palazzo Mezzanotte for Gucci’s premiere of “The Tiger,” a short film directed by Spike Jonze and Halina Reijn ahead of Demna‘s debut spring 2026 collection on Tuesday.

Paltrow’s look was defined by one of the first boot silhouettes designed by Demna for the brand. Cut to the knee in ivory canvas, the style was printed in Gucci’s interlocking double-G motif, its pointed toe and soft, slouched shaft echoing the proportions of a travel trunk.

Paltrow matched the boots to a belted skirt suit from the same lineup. A bow-tied blouse in tonal GG silk tucked beneath a structured A-line skirt, cinched by a silver logo belt. Layered together, the separates created a study in repetition, each panel amplifying the monogram grid. Loose waves and minimal jewelry kept the focus squarely on the house codes.

The reference is not incidental. Demna told WWD that one of his first archetypes for Gucci was luggage: “It represents the beginning, everything that this brand was built on,” he said, underscoring founder Guccio Gucci’s origins as a luggage-maker. In footwear form, the boot’s materiality and pattern tap directly into that foundation.

It also set a counterpoint to quiet luxury. Paltrow has recently leaned into understatement — suede Proenza Schouler slingbacks in uptown New York, black kitten heels at Michael Kors — but in Milan, she gave over to saturation. The head-to-toe monogram read as deliberate excess, loud luxury as defined by Demna: maximalist in code, minimalist in palette.