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These are the stories making headlines in fashion on Tuesday.

Loewe releases teaser campaign for Spring 2026 show

Ahead of Jack McCollough and Lazaro Hernandez’s Loewe debut, the designers released a teaser campaign for the Spring 2026 collection. Photographed by Talia Chetrit, it stars up-and-coming actors Erin Kellyman, Eva Victor, Isla Johnston, Lewis Gribben, Megan Northam, Orlando Norman and Théodore Pellerin. McCollough and Hernandez said in a statement that the campaign aims to “cast individuals whose fresh and nascent quality spoke to the idea of new beginnings, something hopeful and unfolding.” Above, see the Spanish luxury house’s campaign images. {Fashionista inbox}

Lab-grown diamond brand Astrea names Sarah Jessica Parker global creative director

London-based lab-grown diamond brand Astrea tapped Sarah Jessica Parker as its global creative director. Parker has also invested in the brand. Parker will work with Astrea’s design team to create pieces for the brand, the first including a pair of chandelier earrings, a moi-and-toi ring featuring pear and emerald stones and a long diamond necklace. She will serve as a joint spokesperson alongside Nathalie Morrison, Astrea’s founder and chief executive. {Business of Fashion/paywalled}

Oura ring maker to become $11 billion company

Oura Health Oy, the maker of the Oura health and fitness ring, is closing in on a roughly $11 billion valuation after selling about 3 million rings over the past year. The company is raising $875 million in a new Series E financing round valuing it around $10.9 billion, according to people familiar with the matter. The new round is expected to close by the end of this month and could still exceed $900 million. {Bloomberg}

Sorority girls are cashing in big for viral rush videos

Sorority recruitment, also known as rush, has become a social-media Super Bowl with massive moneymaking potential for college girls. Sororities are now the target of companies looking to advertise products on social media. Poppi, the prebiotic soda company, distributed over 430,000 customized cans for Greek organizations across more than 2,500 chapters for fall rush this year. Anastasia Beverly Hills, Kate Somerville Skincare, Skims and Frye Company, among others, have also sent free products to sororities. {The Wall Street Journal/paywalled}

Simone Bellotti outlines his path at Jil Sander

Simone Bellotti, Jil Sander’s new creative director, previously made a name for himself at Bally. Now the designer has to learn Jil Sander’s minimalism. “Jil Sander is a brand that, for me, represents a way of being,” he told Vogue Business. “This continuous search for the essence, this search for purity, is something very aligned to what I like.” Bellotti pinned images highlighting a dichotomy between control and freedom to his newest collection’s mood board, and he’ll also focus on the tailoring and construction Jil Sander is known for. {Vogue Business/paywalled}

Arc’teryx apologizes for Tibet fireworks amid backlash

Arc’teryx is apologizing after having sponsored artist Cai Guo-Qiang’s fireworks installment in Tibet. Three-part display, called “Ascending Dragon,” used gunpowder and fireworks to create a “dragon” that twirled around the Himalayan region. The spectacle caused an uproar among locals and on social media, as critics condemned the environmental impact and lack of respect associated with such a display. Arc’teryx issued a statement that it is “committed to taking whatever corrective measures are necessary.” {WWD/paywalled}

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