W. Kerry Jackson is moving back into his former role at Shoe Carnival.

Jackson, who came out of retirement to rejoin the retailer in June as senior vice president of new business development, has now been appointed executive vice president and chief financial officer.

In his new role, effective Sept. 28, Jackson will lead the company’s investor relations activities and will participate in the company’s third quarter 2025 earnings call.

Before retiring from Shoe Carnival in May 2023, Jackson previously served as the company’s chief financial officer for 27 years and has been with Shoe Carnival for a total of 35 years.

With this move, Patrick C. Edwards, who has served as senior vice president and chief financial officer since 2023, will assume the role of senior vice president and treasurer. He will continue as a key member of the finance leadership team, the company said.

Mark Worden, president and chief executive officer of Shoe Carnival, said in a statement that he is “excited” to have Jackson rejoin the executive leadership team.

“This week we celebrated the grand opening of our 100th Shoe Station store, growing from the 21 locations we originally acquired, with plans to exceed 215 stores by July 2026,” Worden said. “With Kerry already leading our business development efforts and his deep knowledge of our business, this is the natural time for his return to the CFO role as we execute our strategic plan.”

Earlier this month, the Fort Mill, S.C.-based footwear retailer reported net sales in the second quarter of fiscal 2025 of $306.4 million compared to $332.7 million in second quarter 2024, a decrease of 7.9 percent. Net income in Q2 was $19.2 million, or 70 cents per diluted share, compared to $22.6 million, or 82 cents per diluted share in the prior year.

The results beat analyst expectations which were expecting net sales in the second quarter of $299.02 million, with earnings per share of 50 cents.