Trending News:Texans DB Calen Bullock continues to be ball-hawking demon in practiceThe Baked Alaska Is on Fire—AgainTop Sneakers Releasing in August 2025 Calendar: Read Before You BuyJake Paul: Anthony Joshua fight can absolutely happen, says Paul promoter | Boxing NewsSportmax Resort 2026 Collection | VogueTom Brady questions Wayne Rooney’s ‘work ethic’ at BirminghamPhoebe Philo Signs Five Retailers for China Bricks and Mortar PushNets to play Hapoel Jerusalem during 2025-26 NBA preseason35+ Best Cocktail Dresses for Weddings and BeyondEverton transfer news: David Moyes desperate for signings after admitting club ‘not ready’ for Premier League season | Football NewsGucci, Versace, Bottega Veneta Debuts Lead Spring 2026 Milan Fashion WeekDodgers’ Shohei Ohtani exits start with cramping in right hipAddressed: Actually, Animal Print Is a NeutralFrozen at training: is grumpy Woltemade on his way out of VfB?Giorgio Armani to Debut Branded Beach Villas in Ras Al Khaimah, U.A.E.Alexander Isak transfer news: Newcastle striker training at Real Sociedad amid uncertainty over future | Football NewsEmily Blunt Returns to Emily Charlton’s Signature Red Hair—but the Devil’s in the DetailsSources — Raiders, Kolton Miller reach 3-year, $66M dealGroup to Focus on Beauty, Wellbeing, U.S.UK basketball coach shifting strategies ahead of Year 2Ruben Amorim says Manchester United look like a different team compared to last season after pre-season victory over Bournemouth | Football News‘Recession Glam’ A Top Trend For Asia’s Beauty Market In 2025Transfer rumors, news: Liverpool and Isak verbally agree dealLEAGUE CUP DRAW: Manchester City handed tricky tests in group stageGucci Reveals 2025 Recipients of the North America Scholarship, Impact Fund and Creative Fellows ProgramMax Dowman: Inside the rise of Arsenal’s 15-year-old wonderkid who could be Gunners’ best academy product yet | Football News11 Must-Have Pre-Fall Finds to Shop NowPolice: Casino supervisor sold gunman rifle used in NYC attackJFK’s Sailmaker Ratsey & Lapthorn Launches Premium Bag RangeFerrari renews team principal Fred Vasseur’s contract despite a difficult F1 season10 Summer Outfits Inspired by Jennifer Lawrence’s WardrobeBritish and Irish Lions: Blair Kinghorn, James Ryan come in as Andy Farrell makes just two changes for Sydney third Test | Rugby Union NewsLuxury Luggage Brand Aviteur by Patricia Gucci Launches at HarrodsGilbert Arenas arrested on charges of illegal poker games‘Silence Is a Gift’ by Ciro Battiloro49ers 53-man roster projection before 2nd week of training campKering Foundation Announces Fourth Annual ‘Caring for Women’ DinnerToday on Sky Sports Racing: London & The South look to extend Racing League advantage at Wolverhampton | Racing NewsHow to Style Summer’s Hottest Shoe Trends, From Ballet Sneakers to Rope SandalsSources — Red Sox agree to trade for Cardinals’ Steven MatzGoodifferent, a Salon For Black Women To Meet for More Than Just HairMets' bullpen upgrades a great start but more additions needed if they want to be truly all-inThe Underexamined Grief of Losing a Best FriendMan Utd 4 – 1 BournemouthVF Corp CEO Says Vans Turnaround Is ‘Coming Together’ in Q1 2026Messi sets up late Miami win in Leagues Cup: Need to competeIn Her New Graphic Novel, ‘Simplicity,’ Mattie Lubchansky Explores the Dark Side of Communal Living (and So Much More)Yankees tie it 3 times in late innings before finally beating Rays 5-4 in 11Tariff Headwinds Are Getting Real for Shoe FirmsCounty Championship: Surrey boost title ambitions vs Durham as James Anderson strikes for Lancashire on birthday | Cricket NewsThe Skant Is the Perfect Transseasonal ItemWhat is The Ocho? 2025 schedule, how to watch on ESPNBarneys New York’s Gene Pressman, Designers Jeffrey Banks and Dennis Basso Ready for 92NY Talks3 Standouts from Day 7 of Chicago Bears training campThis Couture Bride’s Custom Gown Featured Hundreds of Mother-of-Pearl Buttons Belonging to Her Grandmother and ParentsWest Ham 2 – 1 EvertonJenna Ortega Makes Metallic Jimmy Choo Sandals Her Red Carpet StapleRavens employ Olympian Michael Phelps to teach them to swimDid I Only Survive Childbirth Because I Live in California?Alabama Trending For 5-Star EDGE RecruitDavid’s Bridal Deepens Lifestyle Push With Allure Eyewear PartnershipJorrel Hato transfer news: Chelsea agree deal to sign 19-year-old Ajax centre-back | Football NewsGod, Alison Brie and Dave Franco Are So Into Each OtherMets acquire Tyler Rogers from Giants for prospect haulBarbie Fashion Designers Killed in Car Accident in ItalySavvy Cowboys fans focusing on development, changes to offensive lineJenna Ortega Goes All-In on Goth GlamPlayers Championship darts: Dutch player Jermaine Wattimena secures maiden PDC ranking title with victory over Lukas Wenig | Darts NewsStyle Across the Aisle and Witness to Mass Incarceration Partner at NYFWBraves’ Ronald Acuna Jr. dealing with Grade 1 calf strainThe Best Retinol for Mature Skin of 2025, According to ExpertsIndiana Fever Urged to Trade For All-WNBA Forward As Deadline ApproachesLuciane Buchanan Stars in Apple TV+ Historical Drama ‘Chief of War,’ Celebrating Hawaiian HistoryMan Utd winger Alejandro Garnacho sets his sights on joining Chelsea with Nicolas Jackson possibly heading to Old Trafford – Paper Talk | Football NewsMy Current Fashion Inspiration? A Haunted DollReds acquire 3B Ke’Bryan Hayes in trade with PiratesHow ‘Clueless’ Costume Designer Mona May Would Style The Characters Today📋 CSA and Vasco line up for first Copa do Brasil last-16 clashStevie Williams Accuses Nike of Stealing ‘Run Skate Chill’ SloganPanathinaikos 1 – 1 RangersI Take a Teaspoon of Coconut Oil Every Morning—Here Are the BenefitsYankees trade for right-handed OF in White Sox’s Austin SlaterVictoria’s Secret PINK & LoveShackFancy Team Up For CollaborationPackers rookie Matthew Golden seems unhappy with Madden 26 speed ratingMisty Copeland, Barbara Bush Attend BAAND Together Dance Festival at Lincoln Center with ChanelBritish and Irish Lions: A first whitewash opportunity since 1927 – do Lions stick or twist in Sydney? | Rugby Union NewsShopMy's New Consumer Shopping Platform Prioritizes Human Recommendations Over AlgorithmsWetzel: Next NFLPA boss should understand the job45+ Best Work Dresses, From Shirtdresses to Modern MidisCiryl Gane not ‘all in’? UFC heavyweight contender thinks it costs himEmily Blunt Debuted A Red Lob On The Set Of ‘The Devil Wears Prada 2’Hollie Doyle: Whirl the standout candidate in Nassau Stakes at Glorious Goodwood | Racing NewsEmma Myers Channels Gothic Energy in Jimmy Choos at Wednesday PremiereTua Tagovailoa on preseason – I’m not ‘too cool to get reps’Must Read: Prada Group Sales Up Thanks to Miu Miu, Gucci Revenues Drop 25%Joe Burrow: When you have a guy like Trey Hendrickson, you want to reward himA Deep Read of Ronan Mckenzie’s Label Selasi’s New ChapterSussex Stakes: Gosdens lament Field Of Gold’s lacklustre Goodwood run | Racing NewsIsabel Marant’s Wedged Sneakers Return in Lyst’s Q2 Hottest ProductsReady to go: Viktor Gyökeres unfazed by pressure at Arsenal
Trending News:Texans DB Calen Bullock continues to be ball-hawking demon in practiceThe Baked Alaska Is on Fire—AgainTop Sneakers Releasing in August 2025 Calendar: Read Before You BuyJake Paul: Anthony Joshua fight can absolutely happen, says Paul promoter | Boxing NewsSportmax Resort 2026 Collection | VogueTom Brady questions Wayne Rooney’s ‘work ethic’ at BirminghamPhoebe Philo Signs Five Retailers for China Bricks and Mortar PushNets to play Hapoel Jerusalem during 2025-26 NBA preseason35+ Best Cocktail Dresses for Weddings and BeyondEverton transfer news: David Moyes desperate for signings after admitting club ‘not ready’ for Premier League season | Football NewsGucci, Versace, Bottega Veneta Debuts Lead Spring 2026 Milan Fashion WeekDodgers’ Shohei Ohtani exits start with cramping in right hipAddressed: Actually, Animal Print Is a NeutralFrozen at training: is grumpy Woltemade on his way out of VfB?Giorgio Armani to Debut Branded Beach Villas in Ras Al Khaimah, U.A.E.Alexander Isak transfer news: Newcastle striker training at Real Sociedad amid uncertainty over future | Football NewsEmily Blunt Returns to Emily Charlton’s Signature Red Hair—but the Devil’s in the DetailsSources — Raiders, Kolton Miller reach 3-year, $66M dealGroup to Focus on Beauty, Wellbeing, U.S.UK basketball coach shifting strategies ahead of Year 2Ruben Amorim says Manchester United look like a different team compared to last season after pre-season victory over Bournemouth | Football News‘Recession Glam’ A Top Trend For Asia’s Beauty Market In 2025Transfer rumors, news: Liverpool and Isak verbally agree dealLEAGUE CUP DRAW: Manchester City handed tricky tests in group stageGucci Reveals 2025 Recipients of the North America Scholarship, Impact Fund and Creative Fellows ProgramMax Dowman: Inside the rise of Arsenal’s 15-year-old wonderkid who could be Gunners’ best academy product yet | Football News11 Must-Have Pre-Fall Finds to Shop NowPolice: Casino supervisor sold gunman rifle used in NYC attackJFK’s Sailmaker Ratsey & Lapthorn Launches Premium Bag RangeFerrari renews team principal Fred Vasseur’s contract despite a difficult F1 season10 Summer Outfits Inspired by Jennifer Lawrence’s WardrobeBritish and Irish Lions: Blair Kinghorn, James Ryan come in as Andy Farrell makes just two changes for Sydney third Test | Rugby Union NewsLuxury Luggage Brand Aviteur by Patricia Gucci Launches at HarrodsGilbert Arenas arrested on charges of illegal poker games‘Silence Is a Gift’ by Ciro Battiloro49ers 53-man roster projection before 2nd week of training campKering Foundation Announces Fourth Annual ‘Caring for Women’ DinnerToday on Sky Sports Racing: London & The South look to extend Racing League advantage at Wolverhampton | Racing NewsHow to Style Summer’s Hottest Shoe Trends, From Ballet Sneakers to Rope SandalsSources — Red Sox agree to trade for Cardinals’ Steven MatzGoodifferent, a Salon For Black Women To Meet for More Than Just HairMets' bullpen upgrades a great start but more additions needed if they want to be truly all-inThe Underexamined Grief of Losing a Best FriendMan Utd 4 – 1 BournemouthVF Corp CEO Says Vans Turnaround Is ‘Coming Together’ in Q1 2026Messi sets up late Miami win in Leagues Cup: Need to competeIn Her New Graphic Novel, ‘Simplicity,’ Mattie Lubchansky Explores the Dark Side of Communal Living (and So Much More)Yankees tie it 3 times in late innings before finally beating Rays 5-4 in 11Tariff Headwinds Are Getting Real for Shoe FirmsCounty Championship: Surrey boost title ambitions vs Durham as James Anderson strikes for Lancashire on birthday | Cricket NewsThe Skant Is the Perfect Transseasonal ItemWhat is The Ocho? 2025 schedule, how to watch on ESPNBarneys New York’s Gene Pressman, Designers Jeffrey Banks and Dennis Basso Ready for 92NY Talks3 Standouts from Day 7 of Chicago Bears training campThis Couture Bride’s Custom Gown Featured Hundreds of Mother-of-Pearl Buttons Belonging to Her Grandmother and ParentsWest Ham 2 – 1 EvertonJenna Ortega Makes Metallic Jimmy Choo Sandals Her Red Carpet StapleRavens employ Olympian Michael Phelps to teach them to swimDid I Only Survive Childbirth Because I Live in California?Alabama Trending For 5-Star EDGE RecruitDavid’s Bridal Deepens Lifestyle Push With Allure Eyewear PartnershipJorrel Hato transfer news: Chelsea agree deal to sign 19-year-old Ajax centre-back | Football NewsGod, Alison Brie and Dave Franco Are So Into Each OtherMets acquire Tyler Rogers from Giants for prospect haulBarbie Fashion Designers Killed in Car Accident in ItalySavvy Cowboys fans focusing on development, changes to offensive lineJenna Ortega Goes All-In on Goth GlamPlayers Championship darts: Dutch player Jermaine Wattimena secures maiden PDC ranking title with victory over Lukas Wenig | Darts NewsStyle Across the Aisle and Witness to Mass Incarceration Partner at NYFWBraves’ Ronald Acuna Jr. dealing with Grade 1 calf strainThe Best Retinol for Mature Skin of 2025, According to ExpertsIndiana Fever Urged to Trade For All-WNBA Forward As Deadline ApproachesLuciane Buchanan Stars in Apple TV+ Historical Drama ‘Chief of War,’ Celebrating Hawaiian HistoryMan Utd winger Alejandro Garnacho sets his sights on joining Chelsea with Nicolas Jackson possibly heading to Old Trafford – Paper Talk | Football NewsMy Current Fashion Inspiration? A Haunted DollReds acquire 3B Ke’Bryan Hayes in trade with PiratesHow ‘Clueless’ Costume Designer Mona May Would Style The Characters Today📋 CSA and Vasco line up for first Copa do Brasil last-16 clashStevie Williams Accuses Nike of Stealing ‘Run Skate Chill’ SloganPanathinaikos 1 – 1 RangersI Take a Teaspoon of Coconut Oil Every Morning—Here Are the BenefitsYankees trade for right-handed OF in White Sox’s Austin SlaterVictoria’s Secret PINK & LoveShackFancy Team Up For CollaborationPackers rookie Matthew Golden seems unhappy with Madden 26 speed ratingMisty Copeland, Barbara Bush Attend BAAND Together Dance Festival at Lincoln Center with ChanelBritish and Irish Lions: A first whitewash opportunity since 1927 – do Lions stick or twist in Sydney? | Rugby Union NewsShopMy's New Consumer Shopping Platform Prioritizes Human Recommendations Over AlgorithmsWetzel: Next NFLPA boss should understand the job45+ Best Work Dresses, From Shirtdresses to Modern MidisCiryl Gane not ‘all in’? UFC heavyweight contender thinks it costs himEmily Blunt Debuted A Red Lob On The Set Of ‘The Devil Wears Prada 2’Hollie Doyle: Whirl the standout candidate in Nassau Stakes at Glorious Goodwood | Racing NewsEmma Myers Channels Gothic Energy in Jimmy Choos at Wednesday PremiereTua Tagovailoa on preseason – I’m not ‘too cool to get reps’Must Read: Prada Group Sales Up Thanks to Miu Miu, Gucci Revenues Drop 25%Joe Burrow: When you have a guy like Trey Hendrickson, you want to reward himA Deep Read of Ronan Mckenzie’s Label Selasi’s New ChapterSussex Stakes: Gosdens lament Field Of Gold’s lacklustre Goodwood run | Racing NewsIsabel Marant’s Wedged Sneakers Return in Lyst’s Q2 Hottest ProductsReady to go: Viktor Gyökeres unfazed by pressure at Arsenal
What’s your summer-beauty philosophy? Do you stock your regimen with items trending on TikTok, handpicked by your go-to influencers and celebrities? Do you revisit last year’s lineup and rely on the tried-and-true classics? An “if it ain’t broke, don’t fix it” philosophy never steered you wrong.
Or perhaps you meld the two philosophies together, which is our approach. What makes a well-stacked routine is a combination of old, new, and old made new: products that consider the latest technologies, ingredient innovations, and general trend cycles and make achieving the look du jour a simple feat.
But before we send you over to your favorite retailer with our warm-weather recommendations, we thought we’d go straight to the source to get the inside scoop on what our merchandising and director friends deem bestsellers in the making. Taking cues from customer interest, viral trends, and breakthrough new arrivals, retail experts have developed a keen eye for what’ll be the next big thing. What will resonate most in summer 2025? Here is what our experts predict will be this season’s top-selling beauty products; shop them before they inevitably sell out.
In This Story
Bluemercury
“The Bluemercury customer is always interested in looking and feeling their best,” Leigh Quilhot, managing director of merchandising at Bluemercury, tells Vogue. “They are knowledgeable about ingredients and are looking for clinically proven results.” And this summer they’re gravitating toward floral and fruity scents, soft feminine colors, peptide serums, and natural body care by way of recent debuts by Parfums de Marly, SkinCeuticals, Oribe, and Victoria Beckham.
The Best-Seller Predictions:
SkinCeuticals
“Along with the overall trend of topical peptides, SkinCeuticals’ P-Tiox serum is still going strong since its big launch last summer,” says Quilhot. “This item has since been dubbed the closest thing to liquid Botox by dermatologists due to its ingredient list containing neuropeptides that function similarly to Botox by relaxing the facial muscles and thus preventing the development of wrinkles.”
Parfums de Marly
Quilhot cites Valaya Exclusif as a favorite in Parfums de Marly’s collection. “Valaya Exclusif EDP has bottom notes of vanilla, whereas Valaya EDP does not. Vanilla and gourmand notes are trending, so a new Valaya with added notes of vanilla is sure to be desired.”
Evolvetogether
“Mindful ingredients are trending in body as consumers are opting for nontoxic and natural formulas as much as possible. Evolvetogether’s 100% natural deodorant defies the common perception that natural deodorants don’t work, and we expect this to be a major outbreak trend in the spring/summer. This deodorant’s beautiful fragrance is heat activated, perfect for the warm months ahead.”
Sisley Paris
“We are seeing the largest growth coming from tinted lip balm and tinted lip oil,” Quilhot says, listing Sisley Paris’s Phyto-Lip Balm as one to know. Available in three shades—each enriched with hyaluronic acid, shea butter, and vitamin E—this delivers optimal hydration with a wash of fresh color.
Chantecaille
Les Papillons Nymph Eye Trio
“Eye shadow sales have been strong across all formulations (powder, stick, cream, and liquid), but powder shadow has had the most growth,” Quilhot details, citing this Chantecaille palette as one to buy. “Our customer sees value in color sets as they begin to travel.”
Jo Malone
Nectarine Blossom and Honey Cologne
Another category Quilhot sees gaining momentum is woody and fruity fragrances, like this Jo Malone London that smells like cassis, acacia honey, and peach for a delectable crisp yet sweet scent good enough to eat.
Oribe
Mirror Rinse Glass Hair Treatment
“We have seen the glass-hair trend really take off and dominate in the industry right now,” Quilhot says, as consumers are looking for an at-home shine treatment. “Glass-hair products are formulated with proteins that help lock in hydration and moisture, and this gives a healthy outer glow to the hair. Brand innovation in this space ranges from shampoo and conditioners to masks and styling products. In support of this trend, we have launched Oribe’s Mirror Rinse Glass Hair Treatment.”
Victoria Beckham Beauty
“Victoria Beckham’s new collection of makeup brushes is absolutely stunning. They were inspired by treasured calligraphy tools, and each brush features a unique walnut handle with distinctive grain. Specialized synthetic bristles mimic traditional natural fibers for exquisite pickup and application of creams and powders.”
Nordstrom
“When spring and summer arrive, the layers come off, not just in clothes but in makeup too,” Nordstrom’s beauty director, Autumne West, spills. “We may opt for that tinted moisturizer versus a foundation plus moisturizer. What changes over the years are the trends, but seasons of change are constant.” Right now she’s paying particular interest to the lip and blush spaces that she says “just won’t stop” innovating, alongside vanilla scents that pair nicely with fresh berry notes to add dimension to the summertime classic.
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