Trending News:World Series of Darts Finals: Luke Littler dethroned by Michael van Gerwen in Amsterdam | Darts NewsAP college football Week 3 poll reaction what’s next Top 25 teamsAknvas Spring 2026 Ready-to-Wear Runway, Fashion Show & Collection ReviewPenguins/Blue Jackets prospect game thoughtsUlla Johnson Brings a Palette of Nature and Sunsets to the Upper East Side for Spring 2026Charley Hull wins first LPGA Tour title since 2022 after world No 1 Jeeno Thitikul’s final-hole collapse | Golf NewsGiovanna Flores Spring 2026 Ready-to-Wear CollectionHokies fire coach Brent Pry after starting 0-3How to Watch Online for FreeBrowns' Myles Garrett uses matter-of-fact NSFW statement to sum up miserable lossEmmys 2025 Red Carpet Fashion: See All the LooksRicky Hatton remembered: Matthew Macklin on the epic Floyd Mayweather and Kostya Tszyu fights | Boxing NewsCelebrities Front Row at Todd Snyder Spring 2026 Fashion ShowSpanish Vuelta cut short by protests; Jonas Vingegaard winsIowa basketball secures commitment from four-star PF Ethan HarrisPrivate Policy Spring 2026 Ready-to-Wear Runway, Fashion Show & Collection ReviewRuben Amorim accepts “any decision” as Man Utd worries deepen after heavy defeat in Manchester derby | Football NewsVirginia Tech fires Brent Pry – Top candidates, transfers and recruits to watchNatalie Massenet and Erik Torstensson’s Breakup: Money & DramaJoe Burrow injury update: Latest news on Bengals quarterback's status in Week 2 gameEckhaus Latta's Downtown Nonchalance Feels a Little More Polished for Spring 2026Man City 3 – 0 Man UtdCollege football betting: Can the Irish still win the Natty?Nike Zoom Vomero 5 Women’s ‘Pink Spell’ FJ2028-601 Release DateCharlie Kirk honored with moment of silence before NFL Week 2 gamesUsher Throws A Gatsby-Sized Party—“Ralph’s Club”—To Fête His Fragrance CampaignChampionship talking points: Sheffield United’s dismal start goes on, Stoke impress again and two derbies end in draws | Football NewsManicurist Harriet Westmoreland Launches Her Own Nail BrandWNBA playoffs first-round openers: Sunday highlights, analysisAltuzarra Does Wearable Surrealism for Spring 2026, Reflecting 'the Dissonance of Our Time'Patriots rooting guide for Week 2 of the 2025 NFL seasonKhaite Spring 2026 Ready-to-Wear CollectionSam Kerr rounds off Chelsea return with first goal in 634 days in Aston Villa victory – WSL round-up | Football NewsKhaite Spring 2026 Ready-to-Wear Runway, Fashion Show & Collection ReviewMelissa Jefferson-Wooden, Oblique Seville win track worlds 100sWho is Lions' offensive coordinator? 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What the stats say for WNBA playoffsWhat Houston Christian coach Jason Bachtel said after loss to NebraskaKristen Stewart Wore Every Vibe Chanel Can Offer To Win Her First Director AwardPGA Tour: Scottie Scheffler charges into Procore Championship contention as Ryder Cup rookie Ben Griffin holds narrow lead | Golf NewsLSU moves to 3-0 with less than ‘appealing’ win over FloridaTom Brady to commentate Week 2 NFL game, see who’s playing hereSheffield United sack Ruben Selles as head coach after just three months in charge | Football NewsTexas A&M kicks ‘door down’ with program-defining road win over NDHighlights! Crawford Dominates Canelo For Historic WinToday on Sky Sports Racing: Legends race headlines day four of St Leger Festival from Doncaster | Racing NewsJewell Loyd says Storm drama in past, ‘at peace’ in Las VegasBrian Kelly combats scrutiny of No. 3 LSU’s offense with a rant after a win over FloridaWorld Athletics Championships: Josh Kerr expects to continue rivalry with Jakob Ingebrigtsen in TokyoPressure mounts on Brent Pry, as Virginia Tech falls to 0-3After Notre Dame’s second loss, the Irish are reeling and have problems aplentyMolly Caudery: Pole vault star explains how she transports poles to Japan for World Athletics Championships | Athletics NewsFalcons bench kicker Koo, elevate Parker RomoVanderbilt football most interesting stats from win vs South CarolinaVitality Blast Finals Day: Will Smeed helps Somerset complete record chase against Hampshire to claim victory | Cricket NewsSaweetie Punctuates Sheer Mini With Rene Caovilla’s Chandelier PumpsGeorgia Bulldogs cap rally, top Tennessee Volunteers in OTLSU coach Brian Kelly gets steamrolled on sideline — again — but comes out OK from 20-10 win over FloridaWiederhoeft Spring 2026 Ready-to-Wear Runway, Fashion Show & Collection ReviewEverton 0 – 0 Aston VillaJazz Chisholm Jr. on Yankees’ surge – ‘We’re the team to beat’Altuzarra Spring 2026 Ready-to-Wear Runway, Fashion Show & Collection ReviewWhat Bill Belichick said after UNC football’s win over RichmondLPGA Tour: England’s Charley Hull leads world No 1 Jeeno Thitikul heading into final round at Kroger Queen City Championship | Golf NewsThe designer offered a sun-drenched escape from reality in his menswear lineup.Canelo vs. Crawford live updates, results, fight analysisMeruert Tolegen Presents a Time Traveling Spring CollectionDrew Brees returns to Purdue as the feature attraction of the school’s 25-year Rose Bowl reunionCelebrities Front Row at Prabal Gurung Spring 2026 Fashion ShowWorld Series of Darts Finals: Luke Littler fights back to book quarter-final spot as Luke Humphries and Michael van Gerwen set up clash | Darts NewsAlice + Olivia Spring 2026 Ready-to-Wear CollectionSources — Cowboys make Tyler Smith NFL’s highest-paid interior OLLatin Pop Star Kenia Os Makes NYFW DebutMystics coach praises 'wonderful' Bueckers but pushes Iriafen and Citron for Rookie of the YearOff-White Spring 2026 Included Signature Sporty Details and Plenty of Nepo BabiesWorld Boxing Championships: Teagn Stott defeats Ukraine’s Danylo Zhasan to reach final, as Oleksandr Usyk watches on | Boxing NewsKatie Holmes Triples Down on Her Pop of Red Styling TrickGeorgia Tech’s Clemson jab leads trolls from college football Week 3LaPointe Spring 2026 Ready-to-Wear Runway, Fashion Show & ReviewCano coughs up a two-run lead in the ninth, O’s lose to Blue Jays, 5-4Eckhaus Latta and Dieux Collaborate on a Special Forever Eye MaskEckhaus Latta and Dieux Collaborate on a Special Forever Eye Mask
Trending News:World Series of Darts Finals: Luke Littler dethroned by Michael van Gerwen in Amsterdam | Darts NewsAP college football Week 3 poll reaction what’s next Top 25 teamsAknvas Spring 2026 Ready-to-Wear Runway, Fashion Show & Collection ReviewPenguins/Blue Jackets prospect game thoughtsUlla Johnson Brings a Palette of Nature and Sunsets to the Upper East Side for Spring 2026Charley Hull wins first LPGA Tour title since 2022 after world No 1 Jeeno Thitikul’s final-hole collapse | Golf NewsGiovanna Flores Spring 2026 Ready-to-Wear CollectionHokies fire coach Brent Pry after starting 0-3How to Watch Online for FreeBrowns' Myles Garrett uses matter-of-fact NSFW statement to sum up miserable lossEmmys 2025 Red Carpet Fashion: See All the LooksRicky Hatton remembered: Matthew Macklin on the epic Floyd Mayweather and Kostya Tszyu fights | Boxing NewsCelebrities Front Row at Todd Snyder Spring 2026 Fashion ShowSpanish Vuelta cut short by protests; Jonas Vingegaard winsIowa basketball secures commitment from four-star PF Ethan HarrisPrivate Policy Spring 2026 Ready-to-Wear Runway, Fashion Show & Collection ReviewRuben Amorim accepts “any decision” as Man Utd worries deepen after heavy defeat in Manchester derby | Football NewsVirginia Tech fires Brent Pry – Top candidates, transfers and recruits to watchNatalie Massenet and Erik Torstensson’s Breakup: Money & DramaJoe Burrow injury update: Latest news on Bengals quarterback's status in Week 2 gameEckhaus Latta's Downtown Nonchalance Feels a Little More Polished for Spring 2026Man City 3 – 0 Man UtdCollege football betting: Can the Irish still win the Natty?Nike Zoom Vomero 5 Women’s ‘Pink Spell’ FJ2028-601 Release DateCharlie Kirk honored with moment of silence before NFL Week 2 gamesUsher Throws A Gatsby-Sized Party—“Ralph’s Club”—To Fête His Fragrance CampaignChampionship talking points: Sheffield United’s dismal start goes on, Stoke impress again and two derbies end in draws | Football NewsManicurist Harriet Westmoreland Launches Her Own Nail BrandWNBA playoffs first-round openers: Sunday highlights, analysisAltuzarra Does Wearable Surrealism for Spring 2026, Reflecting 'the Dissonance of Our Time'Patriots rooting guide for Week 2 of the 2025 NFL seasonKhaite Spring 2026 Ready-to-Wear CollectionSam Kerr rounds off Chelsea return with first goal in 634 days in Aston Villa victory – WSL round-up | Football NewsKhaite Spring 2026 Ready-to-Wear Runway, Fashion Show & Collection ReviewMelissa Jefferson-Wooden, Oblique Seville win track worlds 100sWho is Lions' offensive coordinator? How Detroit is replacing Ben Johnson's playcallingChristian Cowan Spring 2026 Ready-to-Wear Runway, Fashion Show & ReviewRyder Cup 2025: Rory McIlroy, Jon Rahm reveal Team Europe experiment with VR headsets to replicate atmosphere expected at Bethpage Black | Golf NewsMeruert Tolegen Puts a '90s Spin on Corsetry and Tailoring for Spring 2026Fantasy football Week 2 inactives: Who’s in and who’s out?I’m A Travel Writer & These Are The 15 Products I Bring On Every TripRicky Hatton, former boxing world champion, dead at 46Francesca Bellettini is Poised to Become Gucci’s Next CEO: SourcesRussell Martin: Rangers head coach retains backing from board, but Kris Boyd insists ‘no way back’ | Football NewsWNBA playoff predictions: Picking first round, semis, champAnna Sui Spring 2026 Ready-to-Wear Runway, Fashion Show & Collection Review: Bohemian BodiorWill 49ers WR play vs. Saints?15 Best Moisturizers For Glowing Skin, According to Vogue Editors and Skin ExpertsAfter defeating Canelo, is Crawford the best fighter of his generation?Naoya Inoue vs. Murodjon Akhmadaliev live updates, results, highlights: 'The Monster' defends undisputed super bantamweight boxing title“Almost Famous” at 25: The Story Behind Penny Lane’s Best Looks2025 NFL Week 2 betting – Sunday Night Football: Falcons-Vikings odds, picksPhoto highlights from Day 2 of the world athletics championships in TokyoFrom the Archives: How the 1980s Saw Designers Go From Anonymous Atelier Dwellers To Bona Fide Society FixturesCan Liberty repeat? What the stats say for WNBA playoffsWhat Houston Christian coach Jason Bachtel said after loss to NebraskaKristen Stewart Wore Every Vibe Chanel Can Offer To Win Her First Director AwardPGA Tour: Scottie Scheffler charges into Procore Championship contention as Ryder Cup rookie Ben Griffin holds narrow lead | Golf NewsLSU moves to 3-0 with less than ‘appealing’ win over FloridaTom Brady to commentate Week 2 NFL game, see who’s playing hereSheffield United sack Ruben Selles as head coach after just three months in charge | Football NewsTexas A&M kicks ‘door down’ with program-defining road win over NDHighlights! Crawford Dominates Canelo For Historic WinToday on Sky Sports Racing: Legends race headlines day four of St Leger Festival from Doncaster | Racing NewsJewell Loyd says Storm drama in past, ‘at peace’ in Las VegasBrian Kelly combats scrutiny of No. 3 LSU’s offense with a rant after a win over FloridaWorld Athletics Championships: Josh Kerr expects to continue rivalry with Jakob Ingebrigtsen in TokyoPressure mounts on Brent Pry, as Virginia Tech falls to 0-3After Notre Dame’s second loss, the Irish are reeling and have problems aplentyMolly Caudery: Pole vault star explains how she transports poles to Japan for World Athletics Championships | Athletics NewsFalcons bench kicker Koo, elevate Parker RomoVanderbilt football most interesting stats from win vs South CarolinaVitality Blast Finals Day: Will Smeed helps Somerset complete record chase against Hampshire to claim victory | Cricket NewsSaweetie Punctuates Sheer Mini With Rene Caovilla’s Chandelier PumpsGeorgia Bulldogs cap rally, top Tennessee Volunteers in OTLSU coach Brian Kelly gets steamrolled on sideline — again — but comes out OK from 20-10 win over FloridaWiederhoeft Spring 2026 Ready-to-Wear Runway, Fashion Show & Collection ReviewEverton 0 – 0 Aston VillaJazz Chisholm Jr. on Yankees’ surge – ‘We’re the team to beat’Altuzarra Spring 2026 Ready-to-Wear Runway, Fashion Show & Collection ReviewWhat Bill Belichick said after UNC football’s win over RichmondLPGA Tour: England’s Charley Hull leads world No 1 Jeeno Thitikul heading into final round at Kroger Queen City Championship | Golf NewsThe designer offered a sun-drenched escape from reality in his menswear lineup.Canelo vs. Crawford live updates, results, fight analysisMeruert Tolegen Presents a Time Traveling Spring CollectionDrew Brees returns to Purdue as the feature attraction of the school’s 25-year Rose Bowl reunionCelebrities Front Row at Prabal Gurung Spring 2026 Fashion ShowWorld Series of Darts Finals: Luke Littler fights back to book quarter-final spot as Luke Humphries and Michael van Gerwen set up clash | Darts NewsAlice + Olivia Spring 2026 Ready-to-Wear CollectionSources — Cowboys make Tyler Smith NFL’s highest-paid interior OLLatin Pop Star Kenia Os Makes NYFW DebutMystics coach praises 'wonderful' Bueckers but pushes Iriafen and Citron for Rookie of the YearOff-White Spring 2026 Included Signature Sporty Details and Plenty of Nepo BabiesWorld Boxing Championships: Teagn Stott defeats Ukraine’s Danylo Zhasan to reach final, as Oleksandr Usyk watches on | Boxing NewsKatie Holmes Triples Down on Her Pop of Red Styling TrickGeorgia Tech’s Clemson jab leads trolls from college football Week 3LaPointe Spring 2026 Ready-to-Wear Runway, Fashion Show & ReviewCano coughs up a two-run lead in the ninth, O’s lose to Blue Jays, 5-4Eckhaus Latta and Dieux Collaborate on a Special Forever Eye MaskEckhaus Latta and Dieux Collaborate on a Special Forever Eye Mask
What’s your summer-beauty philosophy? Do you stock your regimen with items trending on TikTok, handpicked by your go-to influencers and celebrities? Do you revisit last year’s lineup and rely on the tried-and-true classics? An “if it ain’t broke, don’t fix it” philosophy never steered you wrong.
Or perhaps you meld the two philosophies together, which is our approach. What makes a well-stacked routine is a combination of old, new, and old made new: products that consider the latest technologies, ingredient innovations, and general trend cycles and make achieving the look du jour a simple feat.
But before we send you over to your favorite retailer with our warm-weather recommendations, we thought we’d go straight to the source to get the inside scoop on what our merchandising and director friends deem bestsellers in the making. Taking cues from customer interest, viral trends, and breakthrough new arrivals, retail experts have developed a keen eye for what’ll be the next big thing. What will resonate most in summer 2025? Here is what our experts predict will be this season’s top-selling beauty products; shop them before they inevitably sell out.
In This Story
Bluemercury
“The Bluemercury customer is always interested in looking and feeling their best,” Leigh Quilhot, managing director of merchandising at Bluemercury, tells Vogue. “They are knowledgeable about ingredients and are looking for clinically proven results.” And this summer they’re gravitating toward floral and fruity scents, soft feminine colors, peptide serums, and natural body care by way of recent debuts by Parfums de Marly, SkinCeuticals, Oribe, and Victoria Beckham.
The Best-Seller Predictions:
SkinCeuticals
“Along with the overall trend of topical peptides, SkinCeuticals’ P-Tiox serum is still going strong since its big launch last summer,” says Quilhot. “This item has since been dubbed the closest thing to liquid Botox by dermatologists due to its ingredient list containing neuropeptides that function similarly to Botox by relaxing the facial muscles and thus preventing the development of wrinkles.”
Parfums de Marly
Quilhot cites Valaya Exclusif as a favorite in Parfums de Marly’s collection. “Valaya Exclusif EDP has bottom notes of vanilla, whereas Valaya EDP does not. Vanilla and gourmand notes are trending, so a new Valaya with added notes of vanilla is sure to be desired.”
Evolvetogether
“Mindful ingredients are trending in body as consumers are opting for nontoxic and natural formulas as much as possible. Evolvetogether’s 100% natural deodorant defies the common perception that natural deodorants don’t work, and we expect this to be a major outbreak trend in the spring/summer. This deodorant’s beautiful fragrance is heat activated, perfect for the warm months ahead.”
Sisley Paris
“We are seeing the largest growth coming from tinted lip balm and tinted lip oil,” Quilhot says, listing Sisley Paris’s Phyto-Lip Balm as one to know. Available in three shades—each enriched with hyaluronic acid, shea butter, and vitamin E—this delivers optimal hydration with a wash of fresh color.
Chantecaille
Les Papillons Nymph Eye Trio
“Eye shadow sales have been strong across all formulations (powder, stick, cream, and liquid), but powder shadow has had the most growth,” Quilhot details, citing this Chantecaille palette as one to buy. “Our customer sees value in color sets as they begin to travel.”
Jo Malone
Nectarine Blossom and Honey Cologne
Another category Quilhot sees gaining momentum is woody and fruity fragrances, like this Jo Malone London that smells like cassis, acacia honey, and peach for a delectable crisp yet sweet scent good enough to eat.
Oribe
Mirror Rinse Glass Hair Treatment
“We have seen the glass-hair trend really take off and dominate in the industry right now,” Quilhot says, as consumers are looking for an at-home shine treatment. “Glass-hair products are formulated with proteins that help lock in hydration and moisture, and this gives a healthy outer glow to the hair. Brand innovation in this space ranges from shampoo and conditioners to masks and styling products. In support of this trend, we have launched Oribe’s Mirror Rinse Glass Hair Treatment.”
Victoria Beckham Beauty
“Victoria Beckham’s new collection of makeup brushes is absolutely stunning. They were inspired by treasured calligraphy tools, and each brush features a unique walnut handle with distinctive grain. Specialized synthetic bristles mimic traditional natural fibers for exquisite pickup and application of creams and powders.”
Nordstrom
“When spring and summer arrive, the layers come off, not just in clothes but in makeup too,” Nordstrom’s beauty director, Autumne West, spills. “We may opt for that tinted moisturizer versus a foundation plus moisturizer. What changes over the years are the trends, but seasons of change are constant.” Right now she’s paying particular interest to the lip and blush spaces that she says “just won’t stop” innovating, alongside vanilla scents that pair nicely with fresh berry notes to add dimension to the summertime classic.
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