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Pour Tous
Headquarters: Los Angeles, CA
E-commerce: pourtousskin.com
Social Media: Facebook / Instagram / TikTok / YouTube

What: A skin-care brand for teens and tweens developed by a group of moms

Price Range: $15 – $100

Founders: Tamany Vinson Bentz, Erica Buxton, Jennifer Sennott Cram, Melissa Pace Overholt, Whitney Stephenson, Martha Tipper, Megan Udis

Origin Story: Pour Tous was founded in 2024 by seven Southern California moms — collectively raising 18 kids — who saw a clear gap in skin care for tweens and teens. The idea was sparked on a long-awaited getaway in 2021, where conversations turned to parenting, self-care and the skin concerns their children were facing.

Most products on the market felt too harsh, too clinical, centered on adult issues like anti-aging, or packaged in ways that didn’t resonate with young people. Some of their kids struggled with acne and sensitivity, while others simply wanted a routine that felt approachable and age-appropriate. Nothing felt like the right fit.

Drawing on expertise in retail, product development, fashion, creative, finance and law, the moms came together to create something better: safe, dermatologist-vetted, customizable skin care designed specifically for Gen Alpha and Gen Z. From day one, their children tested every formula and weighed in on texture, scent, packaging and usability — making Pour Tous a brand shaped by real feedback.

French for “for everyone,” Pour Tous offers ingredient-conscious, inclusive skin care that’s modern, elevated and confidence-building — a line that helps young people start their skin-care journey the right way.

Hero Products: The Complete Pour Tous Set ($100)

PR Representation: KJH Public Relations

How to get in touch: info@pourtousskin.com

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