Julia Fox Stars in Agent Provocateur’s Fall 2025 Campaign


AGENT FOX-Y: Julia Fox is adding another role to her résumé.

The “Uncut Gems,” “Presence” and “Him” star is Agent Fox in Agent Provocateur’s fall campaign.

“I’ve been an AP girl forever. There’s a confidence in the way the brand dresses women; it’s not about fitting in or dressing for anyone else, it’s about being unafraid and totally yourself,” Fox told WWD over email. “It’s the kind of confidence that makes you feel like you can own every room you walk into.”

Photographed by Greg Williams and conceptualized by the label’s creative director Sarah Shotton, Fox modeled some of her favorite pieces from the lingerie brand’s range in New York’s Manner Hotel. That included the boned Mercy bustier, which features lace panels.  

The collection includes ready-to-wear as well as lingerie.

The collection includes ready-to-wear as well as lingerie.

Courtesy of Agent Provocateur

“I was obsessed with the Mercy bustier look. I put it on and instantly loved it — it’s so hot, so ’90s Pamela Anderson,” she said. 

The actress channeled her newfound agent status — and proved she was ready for action — by dangling from a balcony in the Jessah bodysuit, which blends sheer Italian tulle and mesh with a peekaboo bra.

Fox added: “Another favorite was the Jessah body. It was worth taking the risk to get that shot. I saw myself in it and was like, ‘Yes.’”

Fox said that the Mercy bustier and Jessah bodysuit were two of her favorite pieces.

Fox said that the Mercy bustier and Jessah bodysuit were two of her favorite pieces.

Courtesy of Agent Provocateur

The collection and campaign are centered around female empowerment, a value that Fox said she shares.

“The brand has a legacy of celebrating and empowering women and their bodies, and when I shot this collection, I felt it immediately; on set I felt strong, sexy and totally in control. I also really had some fun with it,” she added.

The collection is available to shop at Agent Provocateur.com with price starting at around 50 pounds, or around $67, for stockings and lace underwear.



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