What’s going on with Glamglow?

The Estée Lauder Cos.-owned brand has removed ecommerce capabilities and content from its website. Instead, a text-based page now informs shoppers that while it’s unable to accept new orders, it’s still here “to help with any existing orders or refunds.”

Shoppers are advised that they can still buy Glamglow products on Amazon.

Lauder declined to comment when asked if the brand was shuttering or now only selling on Amazon.

Glamglow, which Lauder acquired in 2014 for an undisclosed amount, has been struggling for some time. In 2022, former chief executive officer Fabrizio Freda initiated layoffs although exact numbers are unknown. At the same time, its international presence was scaled back, meaning that it is now only sold in the U.S.

Glamglow also streamlined its product offering to an estimated 13 top sellers, focusing on hero and high replenishment.

“This initiative will help return Glamglow to profitability and will leave a distribution point for loyal consumers to experience and purchase the brand and support future growth opportunities,” Lauder said in a statement at the time.

Glamglow is part of Lauder’s trio of Califoria brands that also includes Smashbox and Too Faced. As Lauder evaluates its portfolio, it has long been speculated that this group could be considered for possible divestment.

During the earnings call in August,  Stéphane de La Faverie, the current president and CEO of Lauder, noted that it recently engaged an external adviser as the group considers evolving its overall brand portfolio.