A pedicure is nice — and we could never turn down a massage — but when it comes to feeling polished, confident, and all-around on point, nothing beats a brow wax. Shaping your eyebrows is one of those things you might be able to do at home with the time, patience, and practice (not to mention a steady hand), but it’s so much easier to leave it to a pro who can shape them quickly and flawlessly. That’s why, on this National Brow Day, it’s worth treating yourself to an expert brow wax at European Wax Center. Your first wax is always free, making it easier than ever to give it a try. Whether your brows have been getting by with minimal attention or none at all, there’s no better moment to schedule a wax.

Don’t underestimate your eyebrows

The eyebrows are pretty important: They open up the face and frame the eye area — and, in the right hands, can elevate all your other facial features. On the other hand, when they’re unkempt or grown out, they get lost. In fact, fuzzy edges and overgrown arches can actually make your brows appear less full and defined.

On top of that, the right brow shape can balance your facial proportions and complement your unique features — and if you’re not sure what works best for your face, an EWC wax specialist can help recommend the most flattering shape for you. This is all to say: Properly groomed brows do just as much (if not more) for your face as eyeliner and mascara, so upkeep should be non-negotiable — and not just a nice treat once in a blue moon.

Make it as easy as 1, 2, 3, 4

Though the name may have tipped you off, European Wax Center is all about, well, waxing. That focus allows their waxing specialists (who are all licensed aestheticians) to deliver the best possible and most consistent results.

Also key? The 4 Steps to Smooth® process, which starts with a pre-wax cleanser to remove makeup, lotions, and other residues from your skin. That’s followed by a pre-wax oil, which helps the wax adhere to your hair — and not your skin. The third step is a big one: EWC has a proprietary Comfort Wax®, a hard wax that’s formulated with beeswax, adheres only to hair, and is therefore gentle enough even for those with sensitive skin. (That said, hold off on retinol or other potent actives for three to five days before your wax.) Finally, after your wax, you’ll get post-wax products to calm and protect skin (more on that below).

Maintain your perfect shape

Sure, an hour long appointment every week might not be in the cards. But with a brow wax clocking in at 15 to 20 minutes, it’s pretty easy to pencil in. And most people can get by with a brow wax every three to four weeks, although that might ultimately depend on how fast your hair grows and how groomed you want them to be. In between, no effort is required. (In fact, EWC recommends not tweezing or trimming your brows for two weeks before your appointment — so it’s hands-off.) It beats standing in front of your mirror doing a rush-tweeze before your sister’s wedding or a night out.

Keep the results going strong

EWC offers a range of post-care brow products designed to keep your results looking their absolute best between visits. The Brow Building Serum helps nourish and strengthen sparse or thinning brows, supporting fuller, bolder-looking arches over time. For instant definition, the Brow Liner & Shaper delivers precise, water-resistant color with a dual-ended pencil and spoolie to perfect and blend with ease. And to finish? The Tinted Brow Gel (also available in clear) grooms, tints, and builds for brows that look naturally fuller and stay beautifully in place all day long. Together, they’re the ultimate toolkit for maintaining your brows long after you’ve stepped out of the wax suite.

All to say: There’s no reason not to go for a brow wax. Consider this your cue to book an appointment. You (and your face) deserve it.