These are the stories making headlines in fashion on Monday.

Chanel names Ayo Edebiri as brand ambassador

Chanel has appointed actor Ayo Edebiri as the first brand ambassador under Matthieu Blazy. She will attend Blazy’s debut show on Monday during Paris Fashion Week. “Matthieu and I clicked right away,” Edebiri said in a press statement. “I love his vision, both sensitive and joyful. There is ease and elegance, yet a beautiful eternal power. His looks give me confidence but I still feel like myself. I am so happy to be embarking on this adventure with Matthieu and Chanel.” {Fashionista inbox} 

Condé Nast goes fur-free

Effective immediately, Condé Nast has banned the use of fur from all editorial content or advertising across all its publications. The media conglomerate has updated its website announcing the new rule. The decision comes after months of protests spearheaded by the Coalition to Abolish the Fur Trade (CAFT). {Fashionista inbox} 

Demna’s Gucci sees early store success

Following Gucci’s “see now, buy now” strategy for Demna’s debut collection, the brand has seen positive consumer response. Across the 10 stores where the collection is available to buy, there has been a steady increase in foot traffic. “Country-wide store visits in the U.S. reached their highest level in three weeks the weekend after the Demna launch,” Reuters reported. Gucci-parent Kering declined to comment on the positive customer reception to Demna’s Gucci. {Reuters/paywalled}

How Yohji Yamamoto is navigating the current fashion landscape

Yohji Yamamoto discussed his feelings about the current state of fashion with The Business of Fashion. He dislikes how the industry has become overly focused on money and how big brands prioritize their own interests over those of their customers. He also acknowledged other obstacles today’s designers face, like geopolitical conflicts, the climate crisis, economic turmoil, high manufacturing costs and a loss of craftspeople. Looking ahead, Yamamoto is focused on building new brands, prioritizing artistic integrity over commerce and maintaining genuine (not paid) customer relationships to ensure the brand’s future growth. {The Business of Fashion/paywalled}

Why bras are having a fashion resurgence

Bras were all over the Spring 2026 runways, which experts noted as an interesting trend to revive amid society’s growing conservatism. Some commentators believe the bra resurgence is to rebel against quiet luxury and tradwife aesthetics. Others view it as a functional piece to bet on commercially during an economic downturn. However, while critics understand its defiant connotations and sales promise, they highlight that it is not a body-inclusive trend, furthering the fashion industry’s shift toward ultra-thin size ideals. {Vogue Business/paywalled}

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