Tommy Hilfiger Unveils Tommy Jeans Campaign With Eclectic Cast in New York City

Tommy Hilfiger, which is part of PVH Corp., has introduced the Tommy Jeans fall 2025 campaign and collections, including the second Tommy Girl capsule. The campaign positions New York City as a costar, alongside a roster of trailblazers who bring the collections to life.

“This season features New York City in a way that only Tommy Jeans can capture it: bold, diverse and inviting,” said Tommy Hilfiger. “We’ve fully embraced our heritage of reinventing classics for today’s tastemakers, to push boundaries with fresh creativity and self-expression. The spirit of Tommy Jeans is about owning your individuality and putting your twist on tradition, in a way that excites and inspires across generations.”

Some women's and men's styles featured in the fall Tommy Jeans campaign. — Some women’s and men’s styles featured in the fall Tommy Jeans campaign.

Courtesy image

Shot by photographer Clara Balzary and styled by Margherita Moro, the campaign moves through New York’s boroughs with unfiltered authenticity, and flashes of city hustle are raw and real. It features the cultural shapers and influencers who first appeared in Tommy Girl’s spring 2025 campaign: Tommy Jeans brand ambassador Jang Won Young, alongside Samara Cyn, Lindsay Vrckovnik and Eniola Abioro. To showcase Tommy Jeans menswear, they’re joined by Valentino Bonaccio, Phil Soda and Ivan Wang.

Denim leads the lineup, updated in lived-in tones and vintage fades. The collection also features cozy textures of corduroy, plaid, teddy and soft knits that layer easily. There are shackets, puffers and easy outerwear, along with overdyed black and studded denim and micro-minidresses and statement winter boots.

This season unveils the second chapter of Tommy Girl, with gender-inclusive pieces that play on contrasts of prep and street, past and future and designer and do-it-yourself.

The Tommy Girl capsule is the second to launch this year, following the reboot of the collection in spring 2025. Originally introduced as a fragrance in the 1990s, Tommy Girl quickly became a pop culture touchstone, with iconic campaigns that captured a new kind of American cool.