Abercrombie & Fitch is officially shining a light on the women of the NFL for its latest campaign.

A&F, the Official Fashion Partner of the National Football League, on Thursday will launch “In Her Own League,” a campaign designed to celebrate the women who are shaping a new wave of fashion in football.

While the women featured in the campaign are all wives or girlfriends of NFL players, each was chosen for their own achievements across a range of industries.

“These women are much more than an acronym, they are shaping culture both on and off the field,” said Carey Collins Krug, chief marketing officer of Abercrombie & Fitch Co. “Our campaign is about celebrating the influence they have in shaping conversations at the intersection of fashion, sport and culture — and outfitting them for every part of that journey.”

The campaign features Olivia Culpo, a model, entrepreneur and wife of Christian McCaffrey; Chloe Kim, two-time Olympic gold medal snowboarder, cofounder of Togethxr, a media company dedicated to elevating and amplifying women in sports, and girlfriend of Myles Garrett; Brooklyn Adams, a registered nurse and lifestyle content creator who is girlfriend to Amon-Ra St. Brown; Haley Cavinder, a former collegiate basketball player, digital personality, businesswoman and fiancée of Jake Ferguson; Ronika Stone Love, professional volleyball player, sports commentator and wife of Jordan Love, and Allison Kucharczyk, a digital creator, podcast host and wife of Isaac Rochell.

The six women will sport A&F’s fall fashions in the company’s campaign, styled to reflect their individual style. They will also be featured throughout the season on game days, at social activations and special events.

A&F said it would introduce additional women throughout the NFL season including professional soccer player and designer Sophia Smith-Wilson, wife of Michael Wilson, and ESPN’s sports and lifestyle content creator Katie Feeney.