The Melanoma Research Foundation is honoring one of beauty’s multihyphenates.

Dr. Shereene Idriss, the board-ceritified cosmetic dermatologist — founder of Idriss Dermatology as well as her eponymous beauty brand and a social media extraordinaire with 1.4 million followers on Instagram — will be honored at the foundation’s 24th annual gala on Oct. 30 with the Influencer Award.

Also honored at the gala will be Tate Edwards Kirk, MD, with the Cure Om Vision of Hope Award; Delcath Systems Inc. with the Corporate Leadership Award, and three Courage Awards will go to Dr. Allie Dashow, Jimmy Hexter and Amy Lipin. Kathy Madden, MSN, FNP-BC, AOCNP, APHN will receive the Compassionate Care award.

Idriss first attained virality when she started educating social media denizens on skin care, health and protection during the pandemic.

“I still do not view myself as an influencer,” she said. “I started on social because I was genuinely trying to feel a bit better, I was trying to educate people, and I was thinking if I can help shed some light and lift people up, then maybe that’ll help me too.”

Still, even though she’s spun that social prowess into a Sephora-carried skin care brand: “I still see myself first and foremost as an educator. As time has evolved, the responsibility of having to look at the things you’re talking about, you realize your impact is widespread.

“The honor represents the power of education, and that awareness saves lives,” Idriss said. Much of her content is focused on safety in regards to sun exposure. One tag line, “Wear the damn sunscreen,” translated into the launch of Idriss’ own SPF product, which sold out in 24 hours and garnered a 10,000-strong waitlist.

Business is strong across the board, with Idriss saying the brand grew 300 percent in the first quarter and has expanded its Sephora presence to more than 305 doors. “We’ve been able to activate this community back to melanoma,” Idriss said. “We did a community initiative of free skin checks in the office for a full day. We educate about the warning signs, and gave them free skin analyses to see actual skin damage. Between the brand and the practice, it’s been a very exciting year of growth.”