Michael Kors will unfurl its redesigned flagship at Rockefeller Center Friday, in time for the all-important holiday season.

Originally opened in fall 2011, the flagship has been transformed to reflect the brand’s emphasis on streamlined luxury, modern glamour and the considered details that constitute a world-class shopping experience. The store complements its location with design elements that reflect Rockefeller Center’s Art Deco architecture and its place in the heart of New York City.

This opening, along with the unveiling of the brand’s new two-level Regent Street flagship in London in September, marks the beginning of a global store modernization strategy that will encompass the redesign of more than 350 stores globally in the next three years. 

“I love a great shopping experience,” said Michael Kors. “The redesign of our Rockefeller Center flagship encompasses all the elements that I think make shopping in person so exhilarating — the sense of discovery, the service, the environment, the imagery, the rustle of tissue in the shopping bag — while updating the experience for shoppers who crave a personal touch. Then there’s the fact that we’re talking about Rockefeller Center, which, as a New Yorker, always makes me feel like I’m standing at the center of the universe.”

The 7,165-square-foot Rockefeller Center flagship — which has a 4,432-square-foot sales floor — features the complete selection of Michael Kors fashion and accessories, including handbags, ready-to-wear and small leather goods. The store will also carry a broad assortment of apparel and leather goods from the Michael Kors Mens label, as well as women’s and men’s watches, fragrance and eyewear. (The Michael Kors Collection is not carried in this store.)

Approximately 80 percent of the merchandise is women’s and 20 percent is men’s. Bestsellers are anticipated to be the handbags, in particular the Hamilton Bag.

The store, which closed and underwent a 13-week renovation, was designed by an in-house team. Kors has two other stores in New York City: The Michael Kors Collection store at 667 Madison Avenue and Michael Kors at 610 Fifth Avenue.

Upon entering the Rockefeller Center flagship, the customer is welcomed by an atmosphere warmed by soft neutral tones, residential decor cues and an open, airy ambience. The brand’s signature jet-set lifestyle is evident throughout the store, in luxurious natural materials, an open flow, bold campaign imagery captured at global travel destinations, and an edited presentation of products designed for traveling the world in style. Curated music playlists and changing colored lights at the store’s entrance align with the brand’s seasonal themes, transporting customers to the featured destination of the season and further enhancing the immersive shopping experience.

The shop features a Jet Set Lounge, the brand’s first in-store café. The lounge is the first of a planned rollout to flagships around the world, including in London and Beijing. The Jet Set Lounge will offer coffees, teas, zero-proof bubbly and small bites, including macarons and mini-cupcakes. Other special features include a luxe and inviting shoe salon and the debut of a dedicated World of Michael Kors small leather goods destination. The Rockefeller Center flagship will serve as the first location globally to showcase cross-category leather wallets, accessories and other items, in a vertical display, creating a visually striking presentation that enhances each product. The new vertical environment will provide more layered storytelling and curated vignettes that highlight craftsmanship, versatility and lifestyle appeal. A new Charm Bar within the small leather goods destination will help customers explore an expansive offering of decorative charms for handbags and accessories, including special pieces only available at select store locations.

Michael Kors has 691 stores throughout the world. In addition, the company operates digital flagships across North America, Europe and Asia.

During its most recent earnings report in August, John Idol, chief executive officer of Capri, parent company of Michael Kors, said Michael Kors has exited 30 percent of its U.S. department stores over the past year and is on track to close 75 underproductive stores of its own this year. He said that the Michael Kors full-price channel would be the first part of the brand to turn around.

“We’re getting close to that right now,” Idol said. “That’s a very good indicator, as you know. If you’ve got the full-price channel working, that’s an area where you can really kind of solidify the rest of the company. We moved very quickly last October, November around the full price. It was making sure that we got different product to the floor more quickly. We took a very focused approach to our strategic pricing architecture and that is absolutely paying off.”

For the quarter ended June 28, Michael Kors sales were down 5.9 percent to $639 million.

Overall, Idol said the firm has plans to ramp Michael Kors sales up eventually to $4 billion in annual revenues, from $3 billion last year.