Loro Piana is known for its fine cashmere, fabric innovation and understated styling — but there’s nothing discreet about the Italian brand’s installation at Bergdorf Goodman.

It’s a “360-celebration” of the decades-long partnership between two brands that exemplify true luxury, encompassing the Fifth Avenue windows of Bergdorf Goodman’s women’s and men’s stores, playfully telling the Loro Piana story. A big part of that storytelling comes though an extensive array of Loro Piana men’s and women’s ready-to-wear, soft accessories, handbags and footwear products — all exclusive to Bergdorf Goodman. There’s also a monogramming service for Loro Piana’s Grande Unita scarf and Unito blanket.

Outside, there’s an animation being projected at night on the facade of Bergdorf Goodman’s women’s store, to further convey the Loro Piana story and highlight the architecture of the building.

The Loro Piana installation, or “takeover” as some of the organizers call it, launched Friday and runs through Nov. 3. The collaboration comes in the aftermath of Loro Piana’s 100th anniversary, which was last year, and just ahead of Bergdorf Goodman’s 125th anniversary happening next year.

“This is an extraordinary moment. I would call this a friendship and a partnership that is coming to life,” said Linda Fargo, Bergdorf Goodman’s senior vice president of the fashion office and store presentation.

“Loro Piana has a very unique relationship with New York and Bergdorf’s. We were really their first partner in New York to have the ready-to-wear. In the ’90s, Loro Piana was just starting to move toward ready-to-wear building upon their fabric business, and they really used New York and Bergdorf Goodman as their windows on the world.

“We share the same clients,” Fargo said. “We have the same ideas about luxury and the standards of what it means to even be considered as luxury.”

Loro Piana, which since 2013 has been owned by LVMH Moët Hennessy Louis Vuitton, has a long history with Bergdorf Goodman and New York City. The late Sergio Loro Piana and his brother Pier Luigi Loro Piana frequently visited New York and were inspired by its galleries, museums, stores and vibrant streets. Their personal pursuits were always underpinned by their business sense.

In 1989, the brothers opened the maison’s first office in New York. A year later, Loro Piana began selling scarves, hats and gloves at Bergdorf Goodman, and in 2003, Loro Piana opened a shop inside the store. Sergio and Pier Luigi started running the company in the 1980s, but it was founded in 1924 by Pietro Loro Piana — uncle of Franco, who is the father of Sergio and Pier Luigi. Initially, it was a fabric company, but later it added finished products to the mix. Sergio Luigi died in 2013.

“Bergdorf Goodman has always been a must-visit for my family and me whenever we were in New York,” Maria Luisa Loro Piana said in a statement to WWD. “Our children spent much of their childhood running through the department store. It was an honor when, in the ’90s, Bergdorf Goodman started selling the first Loro Piana accessories, which included scarves, hats, gloves and blankets. It marked the start of a long and meaningful collaboration with the iconic department store.” Maria Luisa Loro Piana is the widow of Sergio. Pier Luigi serves as deputy chairman.

The Loro Piana displays in the Bergdorf Goodman windows were conceived and created by Loro Piana and pay homage to the maison’s codes with detailing and materials. They’re populated with wooden puppets representing Loro Piana artisans, adorned with a rich palette of luminous gold, deep brown, dark green and touches of Art Deco as an ode to New York City.

The first window, dedicated to womenswear, depicts bales of fiber transported in miniature Loro Piana trucks that are ultimately headed to Italy to be woven into the brand’s delicate fabric.

Loro Piana’s baby cashmere is depicted in the next window, where miniature goats float over suspended scales across a cloudy sky in shades of brown.

The thistle flower — part of Loro Piana’s coat of arms since 1951 — is featured in a vitrine, in a field of vases. The thistle was historically used as a tool in the brand’s Quarona factory in Piedmont, Italy, to brush the surface of the Loro Piana fabrics, creating a special texture.

In another window, artisans of the Quarona factory are represented with magnifiers and needles in hand as they quality-check the fabric, amid a backdrop of the New York City skyline and the brand’s signature kummel color.

The sketches by Italian artist Marcello Dudovich that are featured in another window once adorned the stores and offices of Loro Piana, and were collected by the family.

The final women’s window displays a foulard created for Bergdorf Goodman on a green backdrop with a thistle flower motif surrounded by globes indicating where Loro Piana fibers are found.

At the men’s store, the first window has miniature vintage cars cruising on Loro Piana’s famous “suitcase stripe,” and serves as an homage to the Loro Piana family’s passion for classic cars and travel.

In the next window, eight bales of fiber are displayed, marked with the brand’s coat of arms, initially used as a stamp to mark its raw material. Against a dark green wall, shelves of fabric stamps are arranged in symmetrical rows.

In the following window, a quote from Pier Luigi Loro Piana that reads, “Luxury is inextricably linked to quality,” is woven into fabric by a wooden loom against a dark green background — a color the late Sergio Loro Piana often wore.

The final window features a collection of fabric bolts stacked horizontally against a kummel backdrop, in the style of a traditional shop display.

The animation on the facade of Bergdorf Goodman’s women’s store is effectively a visual journey, beginning with a Mongolian landscape where Loro Piana sources its cashmere, and transitioning to a field of thistle flowers. There is also a dancing thread, taking the shape of the Quarona factory and circling the globe before arriving in New York, where a Loro Piana truck with raw fiber bales traverses the facade. The city’s skyline appears, populated with puppets representing Loro Piana artisans, and eventually transforms into the contours of Bergdorf Goodman itself.

Among the exclusive Loro Piana products at the store: a softly structured men’s wool overshirt in warm rust paired with trousers, and a women’s a tone-on-tone gray cashmere ensemble with a cloche hat in a bold animal print. The retailer’s men’s and women’s stores have opened up space for quintessential Loro Piana looks and a monogramming station. Regarding Loro Piana’s iconic Grande Unita scarf, the company said, “Timeless and versatile, the scarf in exquisite cashmere is an heirloom style steeped in textile heritage. It was Loro Piana’s first finished item, launched in the early ’80s, and created from precious cashmere cloth from the maison’s Piedmont factory and cut along the border to cast an elongated shape.

The personalization service for the scarf and the Unito blanket is offered in the Loro Piana women’s accessories shop within the store. The customization options enable clients to personalize the scarf and blanket, overseen by expert Loro Piana artisans. The items are available in a wide palette of signature muted and vibrant colors, including earthy and neutral tones, pink pastels and green and blue shades, with a pop of red for the plaid.

As the holiday season unfolds, Bergdorf Goodman also offers Loro Piana gift ideas. The curation includes the new “Library of Prints Carré Collection” of scarves, sensorial beanies, and Loro Piana baseball caps.

Coinciding with its centenary, Loro Piana last year staged a takeover of Harrods for the holiday season. The installations were set up on the facade of Harrods’ Brompton Road side and in its 36 windows with various animations that also celebrated the brand’s 100-year history. Last year, Loro Piana opened a Los Angeles flagship on Rodeo Drive with a striking facade featuring glazed ceramic tiles in varying hues of the brand’s signature kummel color (a brownish-red) made by a Tuscan company, inspired by the soft, undulating texture of the brand’s fabrics.

“I have been visiting Loro Piana showrooms for 25-plus years, so I feel like I have a pretty good understanding and appreciation for the brand and its evolution,” said Fargo. “What has impressed me is that they have never wavered from their core values. They have never wavered from in a very basic way, their respect for nature and what they build all their product upon.

“They have always really, really cherished their crafts people and the craft of fabric and design,” Fargo added. “They have always been involved in textile innovation and that remains a core vaue. All that may sound simple. It’s not.

“I’m feeling like this is just a new beginning for Loro Piana — a bit of an inflection point. You can see an aesthetic reach, with a lot of new silhouettes, new colors, new fabrics. Let’s just say the range is growing. It’s a story that’s quickly and conservatively and thoughtfully unfolding, for true luxury connoisseurs. They don’t chase trends. Again, I find Loro Piana to be one of the brands that can really own the idea of luxury.”