One Teaspoon, an Australian apparel brand known for its festival-ready aesthetic, is celebrating its 25th anniversary with Nothing But Good Times, a limited-edition capsule collection and global influencer campaign.

The Sydney-born label will release a 10-piece collection on Friday that will be sold on oneteaspoon.com, freepeople.com and nelly.com. Inspired by the brand’s rebellious roots, the capsule features signature silhouettes such as the classic Bandit shorts, the slouchy wide-leg jeans, distressed trucker jackets and vintage-inspired T-shirts. Each piece has been reinterpreted with embellished studs. Prices range from $88 to $348.

“It’s surreal to think it’s been 25 years since the brand launched. Time has brought evolution, yet its defining spirit remains,” said Liz Roberts, chief executive officer of One Teaspoon. “We revisited the styles that defined our DNA and reimagined them for today — pieces with texture, confidence and soul. From the early days in Sydney to seeing icons like Beyoncé Knowles-Carter, Bella Hadid, Miley Cyrus and Kate Hudson wear the brand, One Teaspoon continues to captivate a worldwide audience drawn to its unapologetic yet effortlessly cool style.”

Fronted by a lineup of trendsetting women such as Lexi Wood, Luana Barron and Jordan Kanegis, the campaign leans into how audiences discover fashion today through social storytelling and authenticity.

Now distributed in more than 40 international markets, One Teaspoon has evolved from an independent Australian denim label into a global lifestyle brand with a strong multichannel presence. The company’s top-performing regions are Australia, Taiwan and the U.S., with Los Angeles, New York and Miami leading U.S. sales. Core retail partners include Revolve, Free People and Nelly, along with its own direct-to-consumer channel. While denim remains the thrust of the brand, recent growth has been driven by the expansion of leather, suede and outerwear categories.