Peloton’s six million members are rabid fans of the platform and its catalog of 2 billion classes — ranging from cycling, running and rowing to strength training, yoga and meditation. And that popularity has helped its instructors become stars in their own right.

One of those is Robin Arzón, the company’s vice president of fitness programming and Peloton’s head instructor. So it made sense to turn to Arzón, who is also a mother of two, author, former lawyer and contributor to “Good Morning America,” when Peloton decided to launch its first instructor branded apparel collection.

Although the connected fitness company has used other instructors to promote its private label apparel offering over the years, this marks the first codesigned collection.

Peloton also signed a five-year deal with Lululemon in 2023 to create co-branded apparel and share content. That is unaffected by this new deal with Arzón.

“Our members love to represent our brand — that’s something that’s so unique to us,” said Jen Cotter, chief content officer. “You can walk down the street and see people in Peloton apparel, and there’s an emotional connection.”

That is fueled by the “unique celebrities” who teach classes on the site. “We know that if we can get the instructors like Robin to help us, it checks all the boxes and our members will love it.”

The collection features both the Peloton name and the initials RA, a nod to Arzón. “We wanted the branding to be subtle,” Arzón said.

Not as subtle is the inclusion of some of Arzón’s best-known mantras such as Rebels Roar, Every Hustle Has a Story and Legacy Loading, which are printed in colorful lettering on every piece.

The collection, which is mainly womenswear but offers some men’s pieces as well, will be released in two drops, one on Oct. 17, beginning at 11 a.m., and the second on Nov. 7. The initial collection was inspired by ‘90s street style.

“It’s a reference to the ‘90s with updated fabrics and silhouettes,” Arzón said. “I grew up in the ‘90s and I’m one of the instructors that plays the most ‘90s music — specifically ‘90s hip-hop.”

So she worked with the in-house Peloton design team to develop an assortment of sports and lifestyle apparel. That includes bras that are much slimmer than the standard sports bra so they can be worn under a blazer or with high-waisted jeans as well as on a bike. Several of the models include mesh, which is inspired by ‘90s basketball culture, Arzón said.

Mesh is also a key element in the cropped T-shirts that are intended to be “feminine but wearable.”

Several pieces feature a stripe detail that Arzón said is “collegiate-inspired. That’s one of the things I loved in the ‘90s: it was a mix of cultures. So you had that and hip-hop and grunge.”

Leggings are high-waisted with the stripe at the top, which offers a belted effect, and there’s a bra that looks more like a vest, complete with faux snaps. There are windbreaker pants in different shades, oversize Ts and tanks and mesh shorts with gold hardware details. There are also a couple of headbands.

But the “crown jewel” of the collection, according to Arzón, is a collaboration with Starter. “Starter was one of the most popular brands in the ‘90s and it still reigns supreme today in sports culture,” Arzón said. The Peloton x RA collection offers two unisex silhouettes, one a cargo pant version and the other in a more classic Starter silhouette with snaps at the ankles along with a pullover or track jacket.

While much of the collection features a neutral palette, there are also pops of color, including yellow, an Arzón hallmark. “Yellow is kind of my power color,” she said. “It started during Tabata Tuesdays back on 23rd Street and then it became a ‘thing’ to wear some semblance of yellow. It shows your allegiance to working hard.”

The second drop will be more futuristic, she said, and will be centered around being empowered and emboldened. It will include a leather jacket and a romper with a corset, Arzón said.

This marks the first time Arzón has actually worked on apparel design and she said she “learned a lot” from the design team.

“I’ve done capsule collections and collaborations with existing brands, especially as a brand ambassador to outside athletic companies over the years, but nothing like this. This was truly from the ground floor — selecting the fabric, the silhouettes, going back and forth on samples. It was really unprecedented.”

Peloton’s instructors are allowed, and actually encouraged, to have outside partnerships with companies such as Olivia Amato’s deal with Puma or Matt Wilpers’ with Hoka and Oaks + Alps. Arzón is an ambassador for Nobull, but that’s for footwear only.

Cotter said Peloton would consider creating collections with other instructors but to get the idea off the ground, it opted to to start with Arzón who has the scale and emotional connection to make it a success out of the box, she said.

The collection will retail for $29 to $120 and be sold at the Peloton Studio locations as well as online. Apparel remains a small part of the Peloton business, but is still important, according to Cotter. “We’re looking at every bit of our business critically to make sure it can be scaled in a way that’s healthy.”

Peloton has struggled to get back to profitability following a pandemic-fueled surge. However, in August, the company reported a profit in the fourth quarter, surprising analysts who were expecting a loss, but warned that cost cuts would continue in fiscal 2026. Plans call for reducing expenses by another $100 million, on top of the $200 million that was cut in the prior fiscal year, with half of coming from renegotiating contracts with suppliers and the other half by reducing staff by 6 percent.