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Ayéya
Headquarters: Olympia, WA
E-commerce: ayeya.com
Social Media: Instagram / TikTok

What: A “socially conscious” skin- and body-care brand that’s rooted in African traditions and giving back to West African communities.

Price Range: $7 – $60

Founder: Olowo-n’djo “Olo” Tchala

Origin Story: Founded in 2024 by Olowo-n’djo Tchala, Ayéya (meaning “life in balance”) is a socially conscious beauty and lifestyle brand “rooted in equity, empowerment and environmental stewardship.” Blending traditional African craftsmanship with modern sustainability, Ayéya creates “eco-conscious,” artisan-made body and home care essentials. The brand partners with women in Ghana and Togo to provide ethical employment, wages beyond Fair Trade, and access to healthcare — championing economic freedom and preserving cultural heritage. 

Building on Olowo-n’djo’s two decades of impact-driven work in West Africa and his founding of Alaffia, Ayéya reinvests in local communities through clean water access, education support and reforestation efforts in shea-growing regions. Together, these initiatives aim to break cycles of poverty and inequality — uplifting hundreds of thousands while redefining global beauty and sustainability standards.

Stockists: Whole Foods (in-store), Sprouts (in-store)

Hero Products: Peace Whipped Shea Body Butter ($17), Balance Body Lotion ($13), Reset Traditional African Black Soap Bar ($9)

PR Representation: Krupa Consulting

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