Stan Herman to Exit QVC After 32 Years


After 32 years, fashion designer Stan Herman is winding down his time at QVC.

While designing is “always easy,” the trek to West Chester, Pa., for live shows became a bit more difficult, according to Herman. Also, after looking at footage of himself on-air, he decided, ‘You don’t want to be a little old man, running around — looking past due. This is a good time for you to finish your book and finish your life in a different way, he said. “That’s part of your career — knowing when your career is.”

Estimating that he sold “tens of millions of units” via QVC, Herman said there was a time when he sold 300,000 to 400,000 units per year. Now his annual QVC sales range between 50,000 and 100,000 units.

A media request to QVC was not immediately returned Monday.

Starting out with QVC in loungewear, Herman focused on chenille styles, which made some customers think of him as the “King of Chenille,” he said. Demand was so strong early on, he would sell 100,000 wrap robes month after month. “Then my career took off. I was compartmentalized as a loungewear designer — and mostly with robes,” said Herman, adding that he also had sold sweaters and sportswear at different points for QVC.

His assortment for the shopping platform changed over time to stay viable and “I’m still viable,” Herman said. In the late 1990s, QVC was considered to be “novel,” compared to going into brick-and-mortar stores. In the beginning of his QVC run, consumers tended to be in their 60s and 70s, whereas today they are in their 40s to 70s. While QVC is attuned to even younger customers, Herman said they are less inclined to wear bathrobes “so you have to entice them with much more than bathrobes.”

NEW YORK, NY - SEPTEMBER 8: Stan Herman and Fern Mallis attend NICOLE MILLER Spring 2007 Fashion Show at The Promenade at Bryant Park on September 8, 2006 in New York. (Photo by Scott Rudd/PMC) *** Local Caption *** Stan Herman;Fern Mallis

Stan Herman and Fern Mallis at Nicole Miller’s spring 2007 fashion show at The Promenade at Bryant Park.

Scott Rudd/Patrick McMullan Company/Courtesy Fern Mallis

He will be doing an hourlong show on Nov. 11 with the woman who first joined him on-air with QVC 32 years ago. Afterward, he will join another longtime QVC designer, Dennis Basso, “to dance the hora,” during “Dennis and Friends.” That will be Herman’s last work-related trip to QVC, but the company will continue to sell his existing merchandise until it sells out.

The New York-born and -based designer is still working on uniforms for a number of major companies, including redoing FedEx employees’ uniforms, as well as ones for JetBlue, Washington, D.C.’s metro, 25 hotels with Sandals Resorts, a yet-to-be revealed hotel in Manhattan and the Central Park Conservancy. In years past, Herman suited up workers at McDonald’s, Amtrak, Avis and TWA, among others. While big-name corporations such as United Airlines would change their uniforms every three to five years, that is no longer the case, Herman said. The FedEx project, for example, is the first one that the overnight delivery service has done in a decade.

Sandals

A Sandals Royal Curaçao cocktail server wears a Stan Herman-designed dress.

Photo Courtesy Sandals Resort s International

“A good company is cognizant of the fact that an employee’s uniform represents the corporation. That’s true more today than ever before. I’m surprised that more designers aren’t doing uniforms, but I don’t want them to be in it,” Herman said.

Companies are more likely to refresh the fabrics of their uniforms for more environmentally friendly or humanity-enhancing options. While decades ago, brands would have female employees wear men’s styles, there is a current trend to have non-gender, modern designs for uniforms, the designer said.

“I guess I am a bit of an icon. People point at me and say, ‘Do you know how old that man is?’” said Herman, a former president of the Council of Fashion Designers of America for 16 years. “But it’s been nice to know that I’m still there. There are very few of us left,” adding that his longtime wingman Michael Schwarz will take over the business eventually.

Herman is at work on another book, which will include hundreds of sketches he’s drawn during his travels over the past 40 years. (In 2023, he released “Uncross Your Legs: A Life in Fashion” with Pointed Leaf Press.) With a working title, “The Spiral Notebook,” Herman will also delve into his relationship with his late partner Gene Horowitz, as well as his views about life in his next page-turner. The title refers to Herman’s preferred means for sketching. This “labor of love” doesn’t yet have a due date, but the 97-year-old said with a laugh, “I haven’t much time.”



#Stan #Herman #Exit #QVC #Years

Related Posts

We Wore What’s Danielle Bernstein Chooses Custom Vintage Dress

As an influencer, entrepreneur and founder of @shopweworewhat, Danielle Bernstein understands the power of style and the unwieldiness of social media. After posting photos of her Kim Kassas Couture wedding…

Moisés Nieto Spain Spring 2026 Collection

The word that best captures Moisés Nieto’s latest collection is celebration. For spring, he revisited pieces from his past without a hint of nostalgia. It was a love letter to…

Leave a Reply

Your email address will not be published. Required fields are marked *