Sentaler, the 16-year-old Canadian luxury outerwear brand, is getting into the seasonal retail action.

The company will unveil two seasonal boutiques, one on Madison Avenue in New York and one in Toronto, alongside the brand’s first U.S. “Suite Sixteen” trunk show Tour at select Waldorf Astoria and Four Season locations.

The 1,900-square-foot Canadian boutique opens Thursday at Toronto’s Yorkdale Shopping Center. The two-level, 4,177-square foot New York boutique opens Nov. 20 at 803 Madison Avenue and marks Sentaler’s first U.S. store. Both will remain open until Dec. 31.

Founded in 2009 by Bojana Sentaler, the brand already has a 1,000-square-foot permanent Yorkville flagship in Toronto. The outerwear brand sells to such wholesale accounts as Nordstrom, Bloomingdale’s, Saks Fifth Avenue and Neiman Marcus, as well as select luxury boutiques across the U.S. Sentaler is also available at Holt Renfrew doors across Canada and worldwide through sentaler.com.

Asked why she decided to open seasonal stores, Bojana Sentaler, president and creative director of Sentaler, said, “As a seasonal luxury outerwear brand, Sentaler’s focus has always been on the fall and winter months — the perfect time of year to experience our signature alpaca coats and cold-weather accessories.

“Our New York and Toronto seasonal boutiques will remain open through Dec. 31, 2025, allowing us to fully capture the excitement of fall and the holiday season while connecting directly with our key communities during the peak of outerwear demand,” she said.

She said these immersive, short-term retail experiences are designed to provide Sentaler’s clients with a more personal and elevated way to discover Sentaler — from one-on-one styling appointments to curated in-store activations that bring our world to life.

“As part of our aggressive three- to five-year expansion plan, these seasonal boutiques represent a strategic step toward the establishment of more permanent Sentaler locations across the U.S., Canada and beyond. Each space provides valuable insights into our clients’ preferences and engagement, ensuring that our future growth is both intentional and sustainable,” she said.

“It’s hard to believe Sentaler is turning 16 — and at the same time, it feels like we’re just getting started,” said Sentaler. “Opening on Madison Avenue is a dream realized — a moment that defines Sentaler’s new era of growth and celebrates all of our clients who have supported us since Day One.”

The Sentaler “Suite Sixteen” trunk show will go to Waldorf Astoria Chicago Nov. 7 to 9; Four Seasons Los Angeles at Beverly Hills Dec. 5 to 7, and Waldorf Astoria in Park City, Utah from Dec. 12 to 14.

The retail push will help Sentaler celebrate its fall 2025-26 color of the year — Cherry Laquer, a deep, refined crimson that embodies passion, power and timeless femininity. From collection details to store design and through the company’s marketing campaigns, the hue represents Sentaler’s celebratory year, symbolizing the brand’s strength and new era of continued growth.

Across its Madison Avenue, Yorkdale and Toronto’s Yorkville flagship locations, immersive spaces will feature monumental cherry sculptures, textured interiors and refined black-and-white design lines, paying homage to the Sentaler Signature ribbed sleeve detail.

“Having the Waldorf Astoria Chicago, Waldorf Astoria Park City and Four Seasons Los Angeles at Beverly Hills host our Suite Sixteen tour, brands synonymous with craftsmanship and heritage, feels deeply aligned with our values,” said Sentaler. “We’re creating moments of connection, beauty and luxury that extend far beyond the coats.”