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RPZL
Headquarters: New York, NY
E-commerce: rpzl.com
Social Media: Instagram / TikTok

What: A hair extension and accessories brand located in Rockefeller Center that offers clip-ins, hand-tied and tape-ins along with bows, claw clips and headbands.

Price Range: $10-$1,700

Founder: Lisa Richards

Origin Story: Lisa Richards is a businesswoman and entrepreneur with more than 15 years of experience in managing marketing, sales, digital and distribution for both blue-chip domestic and international brands. Having always tried to access quick and easy hair appointments, Richards noticed a gap in the market for on-the-go hair extensions and blowouts, so she created RPZL (named for Rapunzel) in 2015. 

RPZL bills itself as the “it” spot in New York City known for quality blowouts, extensions and trending hair accessories. Located in Rockefeller Center, RPZL offers same-day hair extensions with color matching, blending and styling. Known for its quick and easy application, RPZL’s award-winning 100% Remy human hair extensions include clip-ins, hand-tied and tape-ins, and have been worn by Gigi Hadid, Alix Earle, Lila Moss and Charli D’Amelio. RPZL expanded into hair and home accessories with handmade and custom options this past year.

Stockists: Amazon, Salon Centric

Hero Product: Acetate Claw Clip ($25)

PR Representation: Farrington PR

How to get in contact: Contact form

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