Nicole Richie is Fashionphile’s latest brand ambassador for 2025. The entrepreneur and former reality TV star joins the luxury resale boutique in a new campaign, showcasing pieces she curated as part of an exclusive collection of her favorite accessories, now available on Fashionphile’s official website.

In the new campaign, lensed by Claire Leahy in Los Angeles, Richie poses with pieces from her curated capsule and nods to sustainable fashion with Fashionphile’s collection of luxury handbags and accessories. The campaign and collection includes pieces from Chanel, Hermès, Louis Vuitton and more.

Richie’s looks for the campaign were curated by stylist Jamie Mizrahi, who has also worked with Oscar-winning “Anora” actress Mikey Madison.

“As long as I can remember, I have always loved vintage shopping and believed in giving beautiful pieces a second life, so partnering with Fashionphile is merely a natural extension of how I live and shop,” Richie shared with WWD.

“Circularity is a lifelong commitment for me, rather than a short-lived trend — and shopping with Fashionphile makes me feel like I’m curating a vintage collection that has purpose and meaning yet feels modern and fun. I love the thrill of the treasure hunt!”

“Our partnership with Nicole underscores a shared commitment to a more circular economy and a deep appreciation for secondhand luxury,” the chief digital and marketing officer of Fashionphile, Sophia Tsao, said in a statement.

“Her longstanding passion for conscious consumption aligns seamlessly with our vision at Fashionphile — to make luxury more approachable through longevity in fashion.” 

Richie is the latest celebrity to collaborate with and serve as a brand ambassador for Fashionphile. The luxury resale boutique previously partnered with Emma Roberts in May 2024 for the actress’ debut accessories capsule collection, which featured a curated assortment of the “American Horror Story” star’s favorite vintage and thrifted pieces.