In a cheeky nod to the croissant-shaped handbags currently dominating the runway, Panera has launched a limited-edition clutch that is as functional as it is fashionable. Enter the Croissant Clutch — a buttery, fashion-forward accessory inspired by the flaky deliciousness of Panera’s new sandwiches, this bag is surprisingly on-trend. 

Launching in celebration of the brand’s latest menu hit — its new Croissant Toast Sandwiches, already among its top sellers — Panera’s Croissant Clutch brings together playful inspiration and practical function. Designed to keep your meal warm and your outfit hot, the insulated interior is perfectly sized to carry an actual Croissant Toast Sandwich. 

The trendy brown bag features pleated a faux-leather design, mimicking the delicate pastry layers, while the kiss-lock gold frame, detachable chain strap and signature Panera “P” emblem bring a high-end finish to this tongue-in-chic piece. 

This bag coincides with the launch of Panera’s two new Croissant Toast Sandwiches, already fan favorites: The Croque Monsieur Croissant Toast features Black Forest ham, melted provolone, asiago and a caramelized onion and gruyere spread, while the Fromage Croissant Toast layers provolone and American cheeses with caramelized onions, arugula and garlic aioli.

Available now for $39.50 on Panera’s site, as a nice bonus, each purchase includes a $15 Panera gift card — because no one should carry an empty clutch.

“Just as our new Croissant Toast Sandwiches bring an exciting twist to mealtime, the Croissant Clutch celebrates our spring menu in signature Panera style,” said Mark Shambura, Panera’s CMO.

Whether you’re in it for the lunch or the look, this playful mashup of food and fashion is a tasty trend we might see more of this season.

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