Digital fashion publication Coveteur is getting its second chance.

On Thursday, Gallery Media Group (parent company to PureWow) announced that it has acquired the brand, effective immediately. As part of its relaunch, Coveteur will reintroduce its original logo, unveil a newly designed website and champion experiential endeavors like its Coveted Dinner Party series.

The magazine also comes with a brand new editorial team: Longtime beauty editor Faith Xue (previously of BDG) has been appointed Editor-in-Chief; Vogue Australia alum Ella O’Keeffe is Senior Fashion Editor; Natasha Sheridan (previously of All Saints) is Social Creative Lead, Kala Herh (formerly of Hypebeast) is Social Strategy Lead and Ben Watts is Global Director of Photography.

“Coveteur has always celebrated the profound connection between the clothes we wear, the spaces we inhabit, and the deepest layers of our identity,” Xue said in a statement. “I’m thrilled to carry forward Coveteur’s legacy of inviting readers into the closets and homes of top tastemakers, while ushering the brand into an exciting new era — one with diverse storytelling at the forefront, a luxury POV that feels both inviting and intimate, and a slew of innovative new avenues for our community to engage, interact and connect.” 

Coveteur’s acquisition is a glimmer of hope in an often dismal fashion media landscape: Last year, the publication abruptly shuttered shortly after introducing a brand new look and bringing on Jenna Lyons as Editor-in-Chief. While it had high traffic numbers and social reach, it failed to reach revenue goals.

Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings.

#Coveteur #Relaunching #Leadership