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SelpH
Headquarters: New York, NY
E-commerce: selphbeauty.com
Social Media: Instagram / TikTok

What: A skin-care brand offering dermatologist-recommended, “responsive” products that balance the skin’s pH. 

Price Range: $15-$30

Founder: Leon Fallas

Origin Story: Leon Fallas, SelpH’s 20-year-old founder, was struggling with skin concerns at university until his dermatologist told him that his skin’s pH was off. This sparked interest in the field, and after some research, he presented the idea to a multinational and received funding to start SelpH (pronounced “self”) in 2024.

The brand works with dermatologists, chemists and industry professionals to ensure the highest quality, fun and functional products that work to keep the skin’s pH balanced. SelpH is preparing for a brand launch at Urban Outfitters in June 2025.

Stockist: Nordstrom

Hero Products: First Base Serum + Hydrating Microdose Bundle ($45), Vampire Facial AHA 25% + BHA 2% Peeling Solution ($26), Major Clean pH Balanced Cleanser ($23)

How to get in contact: hello@selphbeauty.com 

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