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Grey Bandit
Headquarters: New York, NY
E-commerce: greybandit.com
Social Media: Instagram / TikTok / Facebook

What: An apparel brand founded by triplets in 2017 that offers on-trend styles.

Price Range: $10-$150

Founders: Courtney Glasser, Lindsey Glasser and Robert Glasser

Origin Story: ​​Growing up with entrepreneurial parents, the Glasser triplets knew from an early age that they wanted to build their own company. In college, Courtney and Lindsey were both avid online shoppers. At the time, they loved buying from Australian boutiques but felt there were no U.S. sites that were on-trend, accessible and easily shoppable. With that in mind, Lindsey wrote the business plan for Grey Bandit as her senior year project. Courtney mocked up a website as her senior project. 

Mental health awareness was a natural brand purpose with personal ties to their own experience and their friends’. Grey Bandit launched online in 2017 with a collection of stylish and accessible pieces and an aim to create a community that spreads confidence, positivity and inspiration.

Today, the brand releases themed apparel collections each season alongside accessories, collaborations and its “Ride the Wave” initiative in support of mental health awareness.

Hero Products: Midtown Denim Jacket ($68), Annie Pink Triangle Top ($38), Annie Pink Tie Bottom ($36)

PR and Sales Representation: Solutions by Sam

How to get in touch: help@greybandit.com

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