Giorgio Armani Invests in YHub to Boost Traceability, Sustainability in Fashion


MILAN — Giorgio Armani SpA and Fondazione del Tessile Italiano are investing in YHub, a leading group in solutions and technologies for traceability and sustainable transition in the fashion and luxury industry.

They join the likes of Brunello Cucinelli through his holding company Foro dell Arti; Matteo Marzotto, president of MinervaHub; Federico Marchetti, chairman of The Sustainable Markets Initiative’s Fashion Task Force through property holding Mavis; Claudio Rovere, founder and CEO of Holding Industriale SpA, and venture funds managed by the global investment bank LionTree, which backed YHub in June last year.

Operating under the single brand Ympact, YHub currently supports more than 3,000 companies in tracing supply chains and measuring the environmental and social impacts of production. It collaborates with more than 50 global brands, and maps more than 80,000 suppliers across 22 countries.

“We are pleased to join the YHub Group and to contribute to the development of innovative solutions for traceability and sustainability in fashion — objectives that are essential and achievable only through close cooperation between brands and the production supply chain,” said Andrea Camerana, board member of the Armani group.

Simone Canclini, president of Fondazione del Tessile Italiano, which was established in 1998 and works to promote the Italian textile sector, said that joining YHub “represents a strategic opportunity for us to support the transformation path that companies must undertake, fostering the kind of dialogue with brands that leads to shared projects and coordinated investments.”

Financial details were not disclosed.

By integrating expertise, methodology and technology, YHub enables companies in the sector to meet growing market demands and evolving sustainability regulations.

The founding partners — Francesca Rulli, Massimo Brandellero and Cristian Iobbi — retain majority control of the company. General manager Matteo De Angelis has also joined the shareholding structure.

In a statement, the founding partners jointly said “the experience and standing of our new partners, alongside those who joined us in 2024, will be instrumental in strengthening our ability to support brands and the supply chain and in amplifying the positive impact we are generating across the sector.”

YHub comprises Process Factory, a consulting firm that developed the trademarked 4sustainability system to improve sustainability performance and validate data; The ID Factory, a B Corp specializing in digital solutions for material, process, and product traceability; and Ympact, a platform for impact data management and large-scale application of 4sustainability.



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