Todd Snyder likes to spread the wealth when it comes to the faces he features in his ad campaigns. In the past, he’s worked with everyone from actors Sterling K. Brown and Matt Bomer to supermodel Naomi Campbell — wearing menswear, of course.

And now, he’s tapped Matt Berninger, lead singer of The National, to star in his spring campaign, launching on Thursday.

The campaign was shot at Berninger’s home as well as the Black Duck Café in Westport, Conn., where the singer is featured in pieces from Snyder’s spring 2025 collection.

Snyder has previously dressed the rock band for its concert tours and Berninger has been a longtime fan of the Todd Snyder brand. Later this month, he will release his second solo album, “Get Sunk,” and Snyder will dress him for its tour.

This is not the first time Snyder has worked with a musician. The designer recently collaborated with Bon Iver on the release of their album, “Sable Fable.”

“There are a handful of musicians that are in heavy rotation when I’m designing one of my collections,” Snyder said. “And since 2007 The National’s music and Matt’s voice have been part of that journey. Years later I was excited to learn that he was wearing our tailoring when he performed. We became friends, and we’re now dressing him for his ‘Get Sunk’ tour. It all happened organically. I want to be supportive of my friend’s new album and tour, just as he’s been supportive of me by coming to our fall 2025 fashion show.”

“I’ve always thought it was important to dress nice when you sing songs to people. Rock venues are churches. I dress for it,” Berninger said. “A few years ago my National bandmate Scott Devendorf told me to check out Todd’s stuff. I bought one suit and 10 pairs of socks. I rotated the socks but wore that suit every day for a month. Now I have 10 suits from Todd. Need more socks though.”

The campaign will be posted on Snyder’s social and web channels and will also be featured in the brand’s print catalogue.