After just six weeks since its opening on Wall Street, Printemps is making a change of command in the U.S., WWD has learned.

Thierry Prevost has been named chief executive officer of Printemps America, succeeding Laura Lendrum who is shifting to chairman of Printemps America’s advisory board, a new role.

“Thanks to her visionary leadership, we have redefined the retail landscape for the 21st century, creating a unique experience that blends retail and hospitality. In her new role as chairman of our advisory board, Laura will continue to bring her unique expertise to guide our growth and innovation in this dynamic market,” said Jean-Marc Bellaiche, global CEO of the Paris-based Printemps Group, in a statement.

He said Printemps on Wall Street is “a testament to Laura’s entrepreneurial spirit.”

Asked how business is at Printemps on Wall Street so far, Lendrum told WWD, “Everything is going so well. We’ve had really strong foot traffic and are exceeding expectations in terms of performance. The feedback has been so strong.” She also said that her shift into a different role at Printemps provides an opportunity to pursue new projects.

Four years ago, Lendrum was hired by Printemps in New York, becoming the luxury store’s first employee. “Lendrum has played a pivotal role in creating a very innovative shopping experience that emphasizes deep customer engagement and community building,” Printemps said in its statement. Prior to her appointment, Lendrum was a consultant, and earlier was in charge of global markets and retail for Dean & DeLuca, and before that, was North American president at Saint Laurent, Gucci and Ralph Lauren.

Since its opening in late March at One Wall Street in Manhattan’s financial district, Printemps has been the talk of the town, primarily because of its stunning architecture, fresco artwork, unique layout and emphasis on hospitality with three restaurants and two bars. The store also features the landmarked 1920s red and gold mosaic-tiled Red Room which houses footwear. That section of the store was formerly a bank.

The Paris-based Printemps’ expansion to New York’s financial district is a gamble since the neighborhood is not perceived as a destination for designer and luxury shopping, which hasn’t exactly blossomed downtown. A Saks Fifth Avenue women’s store and separate men’s store, as well as Barneys New York, came and left, while 10 Corso Como did the same at the South Street Seaport. However, in the past decade there’s been a modest buildup of luxury and designer stores with the openings of Tiffany & Co. and Hermès on Wall Street, and Elyse Walker and Thom Browne in TriBeCa. On the west side, Brookfield Place houses Gucci, Bottega Veneta, Louis Vuitton and Zegna.

“This has been the project of a lifetime, and I thank Jean-Marc and the Printemps board for giving me the freedom to create a vibrant ecosystem centered around joy and connection where clients immediately feel welcome and can find many ways to engage more deeply with Printemps,” Lendrum said in a statement. “This has always been the plan: for me to envision, conceptualize, and execute a new vision for retail, and then step back from the day-to-day once the project launched. I can’t believe that after four years we are here, and I am so eager to see how the project evolves once Printemps New York has time with customers in the market.”

Prevost has over 30 years of experience working with department stores in Europe, the Middle East and Asia. Most recently, he led the launch of Printemps Doha and served as general manager for the past four years. “His expertise is centered on enhancing the customer experience and developing bespoke journeys tailored to each market, all while driving profitability through effective management and brand strategy. Thierry’s leadership will be critical in advancing the success of Printemps New York as it embraces its innovative approach to luxury retail,” the company said.

“We are entering an exciting new chapter for Printemps New York, and I am committed to continuing to create a unique shopping experience that embodies the spirit of hospitality and community,” said Prevost.

Bellaiche added: “Having worked with Thierry for the last four years, I am confident that he will continue to build on the success of Printemps New York. He will undoubtedly cultivate a culture of belonging for our new team members and push the boundaries of what is possible in retail, exploring endless opportunities for innovation and growth.”

Founded in 1865 by Jules Jaluzot, the Printemps Group operates 20 department stores in France as well as nine Citadium stores, Place des Tendances, a fashion and beauty e-commerce site and Made in Design, an online store for designer furniture, lighting and decoration.