These are the stories making headlines in fashion on Thursday.

Edward Enninful launches 72 Magazine and digital platform

EE72, the global media and entertainment company co-founded by Edward and Akua Enninful, is launching its digital platform EE72 and quarterly print publication 72 Magazine. Debuting in September 2025, EE72 and 72 Magazine will cover fashion, beauty, luxury and culture with the “aim to drive culture forward with news-making images and stories that transcend traditional media boundaries.” Simone Oliver will lead EE72’s platform as head of content, with Sarah Harris as editorial director across both the magazine and digital platform. The creative direction for the magazine will be led by duo Lee Swillingham and Stuart Spalding at Suburbia. {Fashionista inbox}

Senate Democrats push for small business tariff exemption

This week, Sen. Edward Markey, a Democrat from Massachusetts who is the ranking member of the Senate Small Business and Entrepreneurship Committee, introduced a bill to exempt small businesses from the Trump administration’s tariffs. Senate Democratic Leader Chuck Schumer of New York and Sen. Mazie Hirono of Hawaii are co-sponsors. The bill’s purpose is “to exempt small business concerns from duties imposed pursuant to the national emergency declared on April 2, 2025, by the President.” {Retail Dive}

Tapestry raises full-year outlook in Q3 results

In its third quarter earnings report, Tapestry reported $1.6 billion in revenue and saw 8% global sales growth on a constant currency basis, fueled by 15% growth at Coach. Tapestry raised its fiscal 2025 outlook, which includes an updated outlook of approximately $6.95 billion in revenue, compared to its previous outlook of more than $6.85 billion. Kate Spade and Stuart Weitzman saw a decrease in net revenues, down  12% to $245 million and down 17% to $46 million, respectively. {Tapestry}

MAC’s new marketing plan

MAC Cosmetics is known for its lip products, but the category has seen buzzy brands like Rhode and U-Beauty pop up and leave the Estée Lauder Companies-owned brand needing to reestablish itself. This week, MAC introduced Lipglass Air, with an accompanying campaign titled “Born Famous” and featuring a cast of “nepo babies,” including Zaya Wade and Francesca Scorsese, model Amelia Gray and her mother Lisa Rinna. Faced with lagging relevance with younger consumers, the next phase of ELC’s 2025 creative plan hopes to capture this cohort by reminding them of MAC’s legacy in language they can understand. {Business of Fashion/paywalled}

David Savman appointed Calvin Klein global brand president

David Savman has been named Calvin Klein’s global brand president, succeeding Eva Serrano, who will remain with the company through the end of the year as an advisor to support the transition. Savman first joined PVH in 2022 and currently serves as global head of operations and chief supply. Savman will continue in his current role until the company names a successor. {PVH Corp.}

China’s Q1 luxury pulse check

Consumer uncertainty led to uneven Q1 performance for luxury in China as some brands posted solid growth, while others saw sales drop. Brunello Cucinelli said sales in Asia grew 11.3%, Moncler posted 6% sales growth in Asia (compared to 26% growth in Q1 last year), while Prada Group’s sales in Asia-Pacific grew 10%. However, sales across LVMH’s fashion and leather goods brands in Asia (excluding Japan) dropped 11% and Kering’s Asia-Pacific sales were down 25% as demand in China struggled. Analysts predict the next few months will continue to be uncertain with tariffs and shaky consumer sentiment. {Vogue Business/paywalled}

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