Lemme is jumping on the sexual wellness train. 

On Friday, Kourtney Kardashian Barker’s supplement brand is revealing that it will enter the intimacy category with its libido-enhancing gummy Lemme Play. It will be available starting Tuesday exclusively direct-to-consumer to start.

“From Day One, there were a ton of people in our core consumer base interested in sexual wellness and frustrated by the lack of options, and especially frustrated by the lack of innovation in the category,” said Lemme cofounder Simon Huck, adding consumers were discussing this type of product on TikTok, Instagram and through the brand’s email surveys. “[They were] looking for something that felt efficacious, that used clinically studied ingredients, that also used traditional botanicals, had a mixture of both worlds.” 

According to Huck, Kardashian Barker and the team recognized the stigma in the category and wanted to enter it with a bold solution as part of their core focus on women’s health. 

“Kourtney is really excited about this category, because there’s also a little bit of stigma around sexual pleasure and sexual wellness, and there shouldn’t be, quite frankly, and it’s such an important pillar to women’s health,” he said. 

Kardashian Barker said in a statement: “There hasn’t been enough innovation in this space, and we’re excited to change that. Lemme Play is a way to care for yourself, to feel good in your body and to embrace intimacy as part of your daily routine.”

The product features a clinically studied superfood complex called the S7 nitric oxide complex, which includes seven plant-based ingredients as well as horny goat weed and maca root, all known to support libido by supporting blood flow, energy and mood. For best results, users should consume the gummy daily. Additionally, while the brand and this product are targeted toward female consumers, Huck said the ingredients also support male libido.

In terms of format, as with most of Lemme’s products, Huck said their core consumer was seeking an intimacy solution specifically in a gummy format. 

“When you think about sexual wellness, having it in an indulgent form factor and making sure you have the clinical benefits, if you can do it, our core consumer wants it in a gummy over a capsule. There’s something indulgent and playful about it,“ Huck said.

To create the ideal formula and put it into this indulgent form, Lemme Play was in development for more than two years.

“This is one where it took awhile to get the formulation to a place that we were really excited about. We used this clinically studied ingredient called S7 nitric oxide complex,” Huck said. “It increases nitric oxide levels in your body, and also supports and increases healthy blood flow. What we know from science and from research conclusively is that sexual pleasure is directly correlated with healthy blood flow.” 

As far as future sexual wellness products and expansion across categories and formats, there is more coming soon for Lemme. 

“There are other formats we’re interested in,” Huck said. “We’re in development on a ton of products across multiple categories….As we think about 2026 there are other formats that we’re working on developing….[There are] different categories that we haven’t yet explored, and we will have several of them by the end of this year.”