
Itâs often said that minimalist fashion was born in the 1920âs, when Coco Chanel first introduced the world to the little black dress. âSimplicity is the keynote of all true elegance,â the designer reportedly said. Over a century later, the less-is-more approach is still considered one of the chicest ways to dress. Just consider the enduring covetability of understated labels like The Row, Calvin Klein, Jil Sander, and Phoebe Philoâs Celine. Or, our collective obsession with finding the perfect white T-shirt, crisp blazer, and well-fitting pair of jeans.
For all its visual brevity, minimalist fashion isnât always totally effortless to pull off. In certain hands, a turtleneck and a pair of pants can be the ultimate in sophisticationâor a total snooze. To that end, minimalist fashion requires a certain appreciation for nuance. An understanding of silhouette, texture, and proportion helps, but itâs mostly about having the confidence to let your discernment speak for itself. As famed minimalist artist Donald Judd was known to say, minimalism is the âsimple expression of a complex thoughtâ and about âthe wholeâ being more interesting than its individual parts.
In other words, minimalist fashion is as much a philosophy and a practice as it is an aesthetic. âItâs about an ease that you can feel and see,â explains creative director and stylist Ali Pew, whose Substack Uniform explores that point of view. âItâs intentional.â Below, a few tips on how to embrace minimalist fashion and make it your own.
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Invest in essentials
When it comes to choosing items for a minimalist capsule wardrobe, fashion designer Jenni Kayne says itâs all about curating âtimelessâ pieces that will evolve with you. âLean into pieces that work with anything and everything and will be with you for years to come,â she advises, adding that âyou truly canât go wrong with a crisp white button-down, a simple navy cashmere sweater, classic black trousers, and a vintage pair of jeans.â
Pew says itâs helpful to define your âwardrobe foundationsâ and to be disciplined when shopping. âStick to a uniform of the pieces that make you feel the best and invest in what you truly love,â she says. âMy personal wardrobe foundations are thin knits, button downs, wide-leg trousers, blazers, tote bags, and strappy sandalsâbut minimalism really is about leaning into what is essential to you.â
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