Kim Kardashian’s $4 Billion Skims Brand to Open in London in Summer of 2026


LONDON — Kim Kardashian is setting her eyes on London.

Her shapewear and apparel company Skims has signed a 10-year lease on 245-247 Regent Street, taking over Ted Baker’s previous store.

The 12,000-square-foot store is set to open in the summer of 2026.

The signing comes from The Crown Estate, which owns the majority of the retail and business property on Regent Street.

A look inside the new Skims store on 5th Avenue.

A look inside the new Skims store on Fifth Avenue.

Courtesy of Skims

“Welcoming Skims in its first foray into the U.K. bricks-and-mortar market is an exciting moment for The Crown Estate. Emphasising Regent Street’s position as London’s premier lifestyle destination, the arrival of Skims highlights the area’s sustained attractiveness for global brands,” said Laura Thursfield, retail leasing director at The Crown Estate. “This opening will enhance the diversity of The Crown Estate’s wider retail and leisure offering, boosting both footfall and commercial activity in the West End by driving different audiences towards the world-class destination that is Regent Street.”

Skims’ chief commercial officer Robert Norton said the opening is a “landmark moment for Skims. Its global prestige and vibrant history make it the perfect setting to debut our immersive retail experience. This milestone reflects our strategic focus on expanding into key global markets, bringing Skims’ unique brand vision directly to customers worldwide.”

Kim Kardashian

Alex Harper/WWD

Kardashian’s brand is pushing retail expansion.

At the end of last year, she opened her first flagship in New York City for the Skims brand, on Fifth Avenue in the heart of Midtown.

The building is at 647 Fifth Avenue near 52nd Street, home of the Versace brand for two decades and next door to the Cartier Fifth Avenue Mansion.

With 6,570 square feet of selling space over four floors, a room devoted to collaborations, a showroom/VIP area, office space and 175 employees, it’s the brand’s sixth and largest store yet — and a milestone for the company that earned a $4 billion valuation in 2023.



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